SHOW ISSUE:
LCT posts select features today from the February 2010 edition of the magazine, which was distributed early at the International LCT Show last week in Las Vegas.
The cover of Limos.com's Doug Anderson and T.J. Clark was relevant this year given how Internet use is changing the way operators do business; their clients are what Anderson calls GTD customers — "Get Things Done”: affluent, always connected, and busy. Operators must reach and capture these customers through online venues and aggressive digital marketing.
Inside, you'll find a debut feature of TransportationWorld.com, a reservation/booking site of pre-selected vendors that matches them with customers in all major metro areas. The site drives customers to operators.
The issue also has profiles of the 12 Operator of the Year finalists, except this year, instead of just being a profile, the articles include tips for success from the finalists that each operator can use. Congratulations to the four OOY winners: Red Bank Limo, ETS International, Lindsey Limousine, and Leros Point to Point.
Posted FEBRUARY FEATURES @ LCTMAG.COM include advice on pursuing LATINO MARKETS; how party-hoppin' CLUBBER BUSES can be a strong revenue stream; and why America's generation of young adults could be the BIGGEST BOOST to private charter buses since the advent of seniors vacation tours.
Also, a Create-A-Card Marketing Tip, LCT Web Poll, and Sara's PUBLISHER'S PAGE now posted.
-- Martin Romjue, LCT editor