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Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

<< Who Is The Greenest Of Them All? | Home | What Does the Word “Limousine” Mean? >>

No Way To Treat a Limo

  

No one doubts that the comely bride of French President Nicolas Sarkozy -- the divinely charmed Carla Bruni -- would lack in the ability to teach any man how to treat a lady.

But does she really know how to treat a limo? A recent ad campaign by Italian carmaker Lancia features the model-singer-French First Lady attending a limousine funeral.

We at LCT Magazine must admit we greeted this with a bit of morbid trepidation, but then we plateaued and realized this spectacle is just derigueur drama from the Italians and declasse cultural triumphalism from the French.

We are confident that limousines will remain beloved worldwide, including among jet-setting Euro-celebs, regardless of how green the globe goes. So to Carla, and the deathly drama, and the Euro-weeniness, we just bemusedly say, C'est La Vie.

-- posted by Martin Romjue

Print | posted on Wednesday, April 02, 2008 10:16 AM
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