About LCT Blog

Welcome to LCT Blog, LCT Magazine's blog devoted to "stretching chauffeured transportation." The LCT team appreciates you clicking in, and hopes you'll find some useful and entertaining information. Read more

Contributors

Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

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Too Much Like NASCAR?


MONEY-MAKER: Limousines out-class every other sector of ground transportation, but is there a marketing idea here in the accompanying photo? And in this photo? Ad sponsorships are routine in taxis, buses, and race cars. Could a chauffeured transportation company earn extra revenue by posting ad banners or temporarily painted logos on some of their vehicles for a limited time? Would it conflict with the classy, sophisticated image of chauffeured vehicles? If the recession intensifies and operators need revenue, this idea may look more like a smooth move than a sell out.
Print | posted on Friday, April 25, 2008 3:11 PM
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