TEMPLATE FOR FUTURE COMPANIES? London-based
EcoChauffeur was profiled recently in the
Times of London. While the concept of green remains relatively undefined and highly subjective, companies like this one are making attempts to transform and adapt. But the question the chauffeured transportation industry eventually must define and answer with clarity is: When is an operator green enough? What is the future gold standard? What level of carbon emissions is the right balance? There is a perpetual aura of insatiability among environmentalists, with their doomsday warnings and strict demands. Businesses in all industries should be aware of that and take care they don't become enslaved to ever-shifting ground rules and goal posts. -- M.R.
Print | posted on Friday, November 07, 2008 4:55 PM