PRIME MARKET: A Los Angeles-area shuttle service is offering door-to-door family rates for clients heading to the airport. Can the
same concept work for luxury chauffeured transportation? As consumers look for value and lower costs, an all inclusive rate may help invite more business. Such strategic pricing for specific market segments is one way to keep the revenue flowing during a recession. Many people are holding on and saving not because they have lost a job or a home, but out of fear. So give them a worthwhile reason to spend. -- M.R.
Print | posted on Tuesday, November 25, 2008 12:15 PM