CORE STRATEGIES: The limousine and chauffeured transportation industry, at its heart, is a premium, luxury-oriented service. So there is always a segment of clientele that for all practical purposes is recession-proof. Whatever financial hits they take, the losses won't impinge on lifestyle. Since luxury transportation closely tracks luxury goods consumption, operators should note the latest marketing trends among upper-end retailers who cater to the wealthy. Just as these retailers are fawning over their core demographic to keep them spending, many luxury transportation operators may well consider the same. Reaching out with special promotional events, giveaways, packages, and "buzzy" tactics, may be one worthwhile strategy to cover the core clients and get through this recession. -- M.R.
| posted on Thursday, December 04, 2008 8:35 AM