About LCT Blog

Welcome to LCT Blog, LCT Magazine's blog devoted to "stretching chauffeured transportation." The LCT team appreciates you clicking in, and hopes you'll find some useful and entertaining information. Read more

Contributors

Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

Fleet Sizes: Who Cares?

INDUSTRY DEBATE: We at LCT have been getting an earful for years about fleet sizes, and how so-and-so exaggerates, how fleet sizes don't matter, why do we focus so much on the number of vehicles, etc. Well, the skeptics do have a point.

So LCT would like to put forth a more valid and worthy measuring stick: Profit per vehicle. The true indicator of success in the chauffeured transportation industry is not HOW MANY vehicles an operator runs, but HOW MUCH each vehicle generates in profit as an independent unit. An operator with, say, 4 vehicles that each generate a 25-35% profit margin is more successful than the operator with 20 vehicles who has some generating double digits, others single digits, some flat, others negative or just parked on the lot.

The question then becomes: Would 9,000 plus operators be willing to disclose profit margins on each of their vehicles via a certified audit,  and a "Top 100" list evolve out of that? Somehow, we think this is as likely as the federal government junking the IRS tax code in favor of a flat-tax postcard 1040.

So we're back to counting chauffeured cars. That's why LCT is left to focus on fleet sizes. -- M.R. 

Print | posted on Wednesday, February 04, 2009 11:29 AM
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