STAY TUNED: The annual LCT Fact Book survey will be coming out pretty soon, and we look forward to reading operator statistics and comments. There will be a few changes this year on the questionnaire:
- Not just how many fleet vehicles do you have, but how many are owned, leased, and/or exclusive independent contractor vehicles
- New questions about your green vehicles and practices
- Revised fleet and market segment questions to cover corporate meetings and events, motorcoaches, minibuses, bachelor/bachlorette parties, and limo/party buses
- Not just do you use the Internet for marketing, but more details on how this is done
We also ask if you're doing any commercials on local cable TV channels. You never see chauffeured transportation companies doing TV spots on major networks during prime time, but if you'd like to see an example of a limousine commercial
scroll down to the bottom of this webpage and take a look at how Silk Limousine in Elmira, N.Y., markets its services. -- J.L.
Print | posted on Tuesday, February 10, 2009 12:32 PM