OPERATOR BATTLES DRY DESERT MARKET: One operator in Palm Springs, Calif., is offering a
new restaurant and bar hopping service. Great idea, but a few caveats. It only works if enough people have money to spend on dining out; and those who can dine out may not be willing to buy expensive drinks, opting to drive themselves. But the all-inclusive approach certainly delivers overall good value: safe, luxurious transportation with client costs offset by savings on gas and use of personal vehicles. And a DUI, of course, can run into the thousands. -- M.R.
Print | posted on Thursday, February 19, 2009 10:36 AM