INDUSTRY ALERT: While Avis WeDriveU may be ceasing chauffeured rental car operations in Miami-Dade County, its concept is still being promoted in the travel industry, as
this travel blog shows. The chauffeured transportation industry -- the one that follows the rules and pays for licenses -- needs to keep educating travel agencies and bookers not only about the superiority of legitimate chauffeured services, but how Avis WeDriveU has been dealt a pivotal, precedent-setting blow. Similar regulatory decisions in other metro areas are very likely on the way, thanks to pressure from actively engaged industry associations. Avis WeDriveU should not be presented as a viable ground transportation alternative. Hand-in-hand with the regulatory battles goes the PR offensive as well. -- M.R.
Print | posted on Friday, March 27, 2009 3:57 PM