About LCT Blog

Welcome to LCT Blog, LCT Magazine's blog devoted to "stretching chauffeured transportation." The LCT team appreciates you clicking in, and hopes you'll find some useful and entertaining information. Read more

Contributors

Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

Profane In The Membrane

PROFANITY -- THE NEW NORM: You can fill in between the letters. A foreign couple stood near me and the woman read the shirt aloud confused. She and her husband proceeded to get into a debate on what it meant and why the young man was wearing it. 
 
I too am confused why any intelligent individual would wear such a shirt. That may be the answer. Lack of intelligence. Which leads me to this blog. 
 
When did profanity become the norm? When did it become acceptable? My 3-year-old nephew announced at dinner the other evening that his brother was a “buttocks.” While we all laughed, we also knew that he was only mimicking what he had heard somewhere else. (I know we should not have laughed, perhaps that too is part of the problem).
 
In the course of a day, I wonder how many obscenities we see or hear. We have become numb to it.  I remember the first time I cursed in front of my parents and ate soap. I clearly remember the taste of it. I must have been ten or eleven. Do kids still eat soap?
 
Society today has changed with the advent of technology. There are so many different ways in which we receive information. Some of them are gentler than others. I did a google search of the word obscene and was amazed at the amount of pornography that it led me to. I am pretty capable on the computer but I don’t hold a candle to my daughter’s generation. She can get around the web fast and furious. Sure, I can put up parental controls but I can guarantee that she could get around them if she wanted to. I prefer to parentally control it by teaching her right from wrong.
 
With this ugliness in society, superior manners and service truly stand out (which is how this will come full circle relating back to our industry). Customers select chauffeured service for a number of reasons. You will never hear a chauffeur on a cell phone with a passenger in the back of the vehicle cursing out the person on the other end of the line, but you won’t think twice when it occurs in a taxi. The way we differentiate ourselves is by creating an environment for our client which is  safe in multiple ways: safe transportation and safe from the ugliness of the world. 
 
I am interested to hear your thoughts and observations. 
Print | posted on Monday, June 15, 2009 9:30 AM
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