POSITIVE & PROACTIVE: Operator Eli Darland of Rare Form Limousine in Seattle has gone on the marketing offensive of sorts by actually getting out and meeting with parents of teen-agers to explain the safety benefits and overall advantages of limousine transportation for school dances. This educates parents, protects the operator, and attracts clients. Darland posts about it at the
Rare Form Limousine blog and a separate
Seattle Prom Limo blog just for that market segment. -- M.R.
Print | posted on Friday, March 19, 2010 8:59 AM