MARKETING MESSAGE: It seems more than a handful of people could be persuaded to take chauffeured vehicles to and from the airport to avoid the PROBLEMS OF LONG-TERM AIRPORT P-LOTS. Ditto for an advertising campaign that shows frustrated travelers standing in long cab lines outside the baggage claim area. Message: "NEXT TIME, GET YOUR OWN CAR." -- M.R.
Print | posted on Friday, July 23, 2010 3:40 PM