An operator must know how to be an improv artist. . .
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LCT MARKETING AWARD? If we could give one for BEST SHOW PROMO, it would undoubtedly go to David Bastian of Towne Livery in Orchard Park, N.Y. . .
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Relaying assignments to your chauffeurs is an important task that requires multiple forms of consistent internal communication.
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GETTING NOTICED: Operator Douglas Schwartz of EXECUTIVE LIMOUSINE in Bellmore, N.Y., and the president of the LONG ISLAND LIMOUSINE ASSOCIATION, landed in the business section of the New York Times today in a column about Small Business. The topic is about Internet advertising and social media, and how Schwartz has adapted to and invested his ad dollars in them for better returns. The column also EVALUATES AND ASKS FOR FEEDBACK on Schwartz's web site. A follow up column next week will highlight constructive criticism of the Executive web site. Call it a two-fer: Good exposure and a chance to get expert advice on doing better.
Separately, the LILA WEB SITE deserves praise for its simple, news-oriented format, which is a useful service for operator-members. Best of all: It's not too busy and gets to the point. -- M.R.
With just over a month left before the BIG SHOW, everyone is in planning mode. Meetings, meetings, meetings! The official ones and the secret ones are being planned.
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WHY DON'T MORE VENDORS DO THIS? For the third year in a row, livery vehicles sales manager David Bastian of
TOWNE LIVERY of Orchard Park, N.Y. has promoted his booth at the
INTERNATIONAL LCT SHOW with a YouTube video that goes viral. It's a great way to get attention and drive traffic.
TOWNE LIVERY ILCT VIDEO HERE. -- M.R.
MOVING ON: Look for some better times ahead.
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JANUARY 2011 LCT:
LCT Magazine kicks off the New Year with a cover devoted to the next generation Lincoln limousine vehicle and the team behind it bringing it to market.
The 2013 Lincoln MKT livery version debuts in less than six weeks at the
2011 INTERNATIONAL LCT SHOW at the
PARIS LAS VEGAS. Operators from around the worldwide will have a chance to sit in the prototype and sample the stretch version, which will bring a more futuristic bullet look to the traditional stretch limousine.
As with any new vehicle, we are seeing some enthusiastic embrace of it; some wait-and-see skepticism; and a few cases of panicky clinging to the last version of the Lincoln Town Car Executive L. The track record for new vehicle models generally is one of gradual acceptance that turns to strong devotion over time.
LCT Publisher Sara Eastwood-McLean touches one of the many hot button issues of the chauffeured transportation industry in a column asking why operators must pay
TAXES ON CHAUFFEUR TIPS.
Don’t forget to register for the
2011 INTERNATIONAL LCT SHOW with theme of "Driven To Succeed." Pre-registrations as of this week are double the number at this time last year, with the Show still six weeks away. We’re sensing a lot of penned up demand for networking and shopping the trade show floor that LCT’s unparalleled industry events offer.
We look forward to seeing our readers and attendees. Thanks to all who have hung in there with us during the last two difficult years. Happy New Year and many wishes for rebound successes in 2011.
— Martin Romjue, LCT editor