About LCT Blog

Welcome to LCT Blog, LCT Magazine's blog devoted to "stretching chauffeured transportation." The LCT team appreciates you clicking in, and hopes you'll find some useful and entertaining information. Read more

Contributors

Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

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It's Midnight And Your Bus Has Crashed!

WHAT NOW? In today’s information age, everything has the ability to go viral in an instant, especially fatal bus crashes which can decimate a business like never before. It’s even possible for clients to shoot quickie-videos of employees behaving inappropriately, such as using their cell phones while driving or being rude to clients. “As a bus operator, you may become the face of the industry when something bad happens,” Media Consultant Group President and CEO Eron Shosteck writes in the introduction of the new 20-page step-by-step guide.
 
For this reason, good communications and PR are vital to every operation. Companies need to know how to protect their reputation as well as turn any type of media coverage, whether positive or negative, into an opportunity to display their safety compliance and customer-centric service.
 
With many charter bus operators needing PR and crisis advice, The Media Consultant Group has released its CRISIS MANAGEMENT IN A BOX TOOLKIT. The toolkit includes a plan for crisis tactics, media responses, media questions checklist, customer assurances, reputation protection, and safety messages. READ ABOUT THE MEDIA CONSULTANT GROUP HERE or visit its website at www.mediaconsultantgroup.com. — Michael Campos, LCT assistant editor
Print | posted on Wednesday, April 13, 2011 10:59 AM
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