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Welcome to LCT Blog, LCT Magazine's blog devoted to "stretching chauffeured transportation." The LCT team appreciates you clicking in, and hopes you'll find some useful and entertaining information. Read more

Contributors

Martin Romjue

Martin Romjue joined LCT Magazine as editor on Jan. 2, 2008. He most recently worked as a business editor for the Los Angeles Newspaper Group, and previously reported at newspapers in Virginia, Florida, and California. Read more

Jim Luff

Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. Read more

Michael Campos

Michael Campos joined LCT Magazine as assistant editor on January 3, 2011. He is a graduate of the University of Southern California’s English/Creative Writing program. Michael attended his first International LCT Show in February 2011, where he met and interacted with operators and vendors. He will be helping LCT further develop its digital media content. Read more

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A New Airport Luxury Chauffeured Concept

Skipping The Gangways: A London-based chauffeured transportation company, Quintessentially Driven, has devised a unique chauffeured service called Heathrow By Invitation: Transportation to the airport; use of a luxury VIP waiting lounge, and then chauffeured service in a Jaguar XJ from the terminal lounge to the aircraft. No Southwest Airlines-style cattle calls for these passengers. 

Three minor marketing quibbles: 1) "Quintessentially" is a bit absurd for the name of a limousine company; there are better ways to communicate elite appeal than with a wordy adjective; 2) Can you call up for service or do you really have to get invited or nominated by someone at Heathrow?; 3) The web site home page design could suggest an adventurous night club as opposed to a car service. (Is that really a key chain that she's holding?) -- Martin Romjue, LCT editor

Print | posted on Tuesday, July 26, 2011 5:02 PM
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