MULTIPLIER EFFECT: We hear a lot about this concept in connection with President Obama's failed economic stimulus program, but the principle actually works in the private sector market of business travel. The latest figures show for every dollar spent on business travel, companies generate $12.50 in revenue and $3.80 in new profits. The International Business Times also reports on the top 10 most expensive and least expensive cities for business travel. Operators in or near the least expensive cities can market that to their advantage.
Complete business travel article, stats and lists here. --
Martin Romjue, LCT editor
Print | posted on Wednesday, October 05, 2011 2:24 PM