Recap of my most memorable events of 2011.
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(Or some other reason, like attending ILCT). You have no excuse for missing the International LCT Show Feb. 13-15, 2012 in Las Vegas. There will be plenty of educational seminars for smaller and newer operators, and here is lesson No. 1 before you even register: You DO have the time and back-up needed to get away. I'll explain how.
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DECEMBER 2011: This is the first posting of the updated blog version of my magazine column, aimed to zap nonsense and report what is relevant in the industry.
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WHO'S GOT YOUR BACK? Amid the clutter of industry events, coalitions, and groups, no trade association has the resources, the reach, and the ROI that the National Limousine Association can provide. Here are seven facts why the NLA is good for limousine businesses and for industry unity. -- Martin Romjue, LCT editor
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Operators whose companies are set up on location-based social networking sites likes Foursquare can build brand recognition in their local markets and create incentives to generate repeat riders.
Here's how.
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TRAGEDY AVERTED: Operator Chris Hundley of Limousine Connection in Los Angeles recounts via Facebook a harrowing freeway rescue last night that was eerily reminiscent of another freeway fire incident he was involved in last year.
Suppose the first one trained him and prepared him for the second one? No doubt Chris Hundley is the good guy you want with you when you're in a real jam. -- Martin Romjue, LCT editor
TRUTH IN LABELING: Don’t advertise that you are if you are not really live all the time.
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Operators who have had celebrities, professional athletes, politicians, high-powered executives or other VIPs as their clients are well aware of the challenges of protecting their privacy while chauffeuring them around, especially with trigger-happy paparazzi all over the place. Well, a solution may finally have arrived.
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NOT FO YO GRANNY: A Deloitte survey shows that Millennials and Gen Xers (any adults now ages 46 and younger) will be hitting the business travel road more often, driving demand for hotel rooms, transportation, and hospitality services. Gens X and Y put a premium on Internet access, WiFi, and high-tech gadgets.
So it only follows that one way to interpret this trend is that the Lincoln MKT Town Car and the Cadillac XTS, with their advanced technological gadgetry, will be well suited for this business demographic. Both livery vehicles will be traveling the chauffeured streets by this time next year, and will go a long way in gaining the attention of two generations who scrupulously want to avoid the Granny-mobiles of yore. -- Martin Romjue, LCT editor