MARTIN ROMJUE: In this blog version of my February 2012 LCT Magazine column, you will see examples of operators who are successfully diversifying their fleets into tiered transportation services.
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SECONDS OF LIMELIGHT: One thing leads to another for Chris Hundley, owner of Limousine Connection in Los Angeles. After he was quoted in an Associated Press article about high gas prices that went viral, he got a call from NBC to do an interview for its Feb. 27 edition of NBC Nightly News. Hundley appears for a few seconds in a report on rising gas prices and how they affect fleet and delivery businesses. He told LCT that he hosted an NBC News crew during the day which shot some footage of him and his vehicles in North Hollywood, Calif., where Limousine Connection is based.
While just a brief clip, such exposure for an operator goes a long way in establishing credibility and authority -- some of the best P.R. for a business. And NBC Nightly News is the top-rated evening newscast in the U.S., with more viewers than comparable newscasts on all the 24-hour cable news channels. -- Martin Romjue, LCT editor
USA Today quotes LCT in an article about Hyundai’s push into the limousine industry with its pair of luxury sedans.
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ALL ABOUT SERVICE: I want to share a fine example of how a coachbuilder can exceed customer expectations.
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California enacted new traffic laws on Jan. 1, 2012, including a law requiring booster seats for children up to age seven, unless they are more than 49-in. tall. Previously, child seats were required only for passengers up to six years old.
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LOST OPPS: Small businesses comprise the vast bulk of the chauffeured transportation industry. This sector also historically has generated the most job growth, except for now. In this analysis, two management consultants explain three of the leading reasons why small business fail to grow when they should be. -- Martin Romjue, LCT editor
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LUXURY BOOM: A recent report in the Wall Street Journal,
New Rich Fuel Luxury Boom, indicates the luxury consumer goods segment is seeing high demand. That's a good sign for the wealthy segment of chauffeured transportation industry clientele; when the rich feel confident and buy goods it also means they are traveling and getting out and about more. --
Martin Romjue, LCT editor
2012 INTERNATIONAL LCT SHOW: I was amazed at who I met, what I learned, and my big take-away money saving idea.
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The limousine is waiting. I'm bound for the 2012 International LCT Show.
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Accent Limousine Service uses storytelling to engage current and potential customers and highlight the benefits of using their service for special occasions.
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If the big mainstream companies are using YouTube to connect with customers, why shouldn’t yours? In addition to being free, you get to control the content and its distribution.
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