U.K. limo seller and news website Limo Broker Ltd.
has been revealed as the official sponsor of the UK’s largest online beauty contest, Miss Limo
. This year’s pageant which will see one girl plucked from thousands of hopefuls to take home the title of Miss Limo 2012.
The final of the Miss Limo competition will be held at the Celtic Manor Resort,
South Wales, on Jan., 7 2012 as part of the Transport Broker Awards
. The last Miss Limo competition attracted nearly 1,500 entrants. Judging from the response from potential contestants, the event’s organizers believe this year’s contest will be even bigger.
As the official sponsor of the Miss Limo 2012 awards, Limo Broker will crown the winning contestant and present her with a cash prize, an all-expenses paid professional photo shoot, and have a custom website created for the winner to provide a foundation for Miss Limo 2012’s career as a professional model.
The future Miss Limo 2012 also will be the face of a secret project, created in association with Limo Broker, which will be revealed on the night of the final. Very little is known about the new product as all details are being kept tightly under wraps. A brand new Miss Limo website
has been launched in preparation for this year’s upcoming awards ceremony with in depth contestant profiles, high definition images, and video clips from previous awards ceremonies. Source: Limo Broker — Michael Campos, LCT assistant editor
BURNING FOR LIVERY:
Singer-songwriter Catie Curtis
has found inspiration in the form of a burning limousine and named her latest album after the incident. “About a year ago, [I saw a limousine on fire], and as soon as I saw it, I started singing to myself,” Curtis said. “And yes, everyone got out alive. The title track is about coping with difficulty by noticing that everybody has bad days.”
-- Michael Campos, LCT assistant editor
Picture a scene of teenage girls in make-up and fancy dresses standing in the rain waiting for their limousine. They learn the stretch won’t be showing up, and all the other services are booked. Suddenly, a black limousine used for funerals appears, and the door opens. Do they get in? Is it a trap? Do scary boyfriends lurk within?
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One of the more challenging client bases for the industry is the prom market, which is now at fever pitch, with May being the big prom month at high schools nationwide. The prom market is a solid, reliable money-maker for operators, but it comes with more risks and watchful eyes. A generation ago, limos on prom night were the exception; now they are commonplace. One chauffeur with ABOVE ALL EXECUTIVE TRANSPORTATION AND LIMOUSINE SERVICE
in Decatur, Ga., recently was interviewed by a local newspaper about DRIVING ON PROM NIGHT
. -- Martin Romjue, LCT editor
LCT's contributing editor Jim Luff is mentioned/seen in a local newspaper column about businesses providing wedding-related services
. Operators should always be angling for such free exposure since it can be more powerful than an ad.
For all the green regulations and smaller vehicles in Europe, stretch limousines and luxury livery vehicles remain popular in the United Kingdom.
LimoBroker poll shows the ROLLS-ROYCE PHANTOM to be the CHAUFFEURED VEHICLE OF CHOICE among wedding couples.
PROMOTING THE PROM: Several limousine operators in the Springfiled, Mo., area -- home to some of the world's leading coachbuilders -- got a big publicity boost from an article in the local newspaper and lays out DIFFERENT PROM LIMO OPTIONS. This is an idea that can work in any newspaper for any number of operators. Suggest an article or informal "prom limo guide" to a local media outlet as a way to get your limo options out to the prom market. -- M.R.