VALUE VS. PRICE: If apps are used to advertise cheapest prices, then it will cheapen the limousine industry, one operator says.
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MARKETING, PRICING & SERVICE TIPS: Operator and LCT advisory board member Bill Atkins of
Red Bank Limo has written and been quoted extensively in LCT about successful business strategies for chauffeured transportation businesses. The 2010 Operator of the Year recently was interviewed by marketing magazine
websearchsocial.com about many of the points he's been advocating. You can get a good summary of Bill's approach to business in the May 18 interview:
The Little Things Make A Big Difference To Your Customers. --
Martin Romjue, LCT editor
I enjoyed a record-breaking day of revenue on Monday, reminding for a moment of what the good times were like way back in 2007.
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