MORE SKEPTICS NEEDED: A global environmental expert reports the truth behind subsidized electric cars in a Wall Street Journal commentary this week. How refreshing to read some common sense amid the green hype.

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The first female president of South Korea, Park Geun-hye, was inaugurated on Monday. Besides being the first female president, she was also the first one to ride in a Korean-made limousine during the inauguration ceremony: a specially-designed, heavily-armored Hyundai Equus. The former President, Lee Myung-bak, rode in a Mercedes-Benz S600 Pullman Guard and a BMW Security 760Li.

The use of a native-built limo will certainly be a point of pride for Koreans, as most auto-manufacturing nations chauffeur their heads-of-state in cars built on home turf. No doubt the occasion will be used as a marketing tactic by Hyundai as it aims to raise its status in the luxury sedan market. And as Korean businessman get used to the notion of homegrown luxury vehicles, they may be look for the same ride when travelling abroad.

Korean news site, Chosun Ilbo, reports the stretched Equus was produced in conjunction with Stoof, a German company that specializes in armored vehicles, and cost in the neighborhood of $1 million. The vehicle, which weighs between four and five tons, has had its intake and exhaust system enhanced to increase horsepower. (Read more about the presidential modifications, including run-flat tires and bulletproof glass, here.)

During her inauguration, Geun-hye promised to revive the South Korean economy. Interestingly, Geun-hye’s father, Park Chung-hee, was president of South Korea from 1963 to 1979 and presided over a period of rapid economic growth from which Hyundai emerged a powerhouse motor company. LCT Report On Stretched Hyundai Equus Here — Denis Wilson, LCT East Coast Editor

The recent spat between Tesla Motors and the New York Times over its road test review of the Tesla Model S Sedan does not flatter the electric vehicle maker.

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The 2014 Bentley Flying Spur is based on the Bentley Continental GT Speed and offers a handcrafted leather interior, soundproof floors and doors, and 42.2 inches of rear legroom.

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TESLA PULLS THE PLUG ON ILCT: A batch of news stories about the Tesla Model S electric luxury sedan underscores how it attracts a lot of attention, since it is the most realistic and appealing all-electric car on the market so far. Recent articles include reviews and coverage in the Wall Street Journal, Los Angeles Times, Forbes, and a Bloomberg TV clip rebutting an unfavorable review in the New York Times. Unfortunately, Tesla pulled out of the International LCT Show in Las Vegas at the last minute despite arrangements being offered for test drives, a focus group and all kinds of publicity. Let's hope Tesla eventually reciprocates the interest of limousine operators, who are realizing that this truly green vehicle has the potential to compete in the premium chauffeured luxury vehicle category. According to Forbes, Tesla, "which is still fighting for credibility, has posted a loss in every quarter since its initial public offering in 2010, including a $111 million loss in the third quarter, on revenue of $50 million. In October, Tesla raised $193 million in a secondary stock offering. Success of the Model S, which ranges in price from $54,000 to more than $100,000, is seen as critical to the company’s survival." -- Martin Romjue, LCT editor

Who knew an all-electric car could beat a foe as formidable as the Dodge Viper? Not only does this car sport luxurious style and comfort, it’s got some power behind it to. Did I mention it was all-electric? It’s coming to the limo industry with an exclusive fleet program this year and test drives at next week’s 2013 ILCT Show. Read more to see the video.

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THAT WOULD BE JANUARY: LCT Magazine publishes Volume 31, No. 1, the first issue of our 30th anniversary year. The actual anniversary issue will be published next month with an exclusive sneak-peek distribution on Feb. 5 on the International LCT Show Floor at the MGM Grand in Las Vegas.

For January, our main cover feature is a profile of Quality Coachworks, an exceptional coachbuilder based in Ontario, Calif., that has defied the odds by launching just before the Great Recession, and succeeding in a challenging global market. Owner and founder and limo designer Dominick Vitelli graces our cover and tells his inside story of how he became a limousine perfectionist. His slogan is to simply say, Yes. He will build anything the customer wants, and track down any part the vehicle needs. We enjoyed our visit and tour of his company, especially the fact that it is a family-owned and run business with a welcoming and genuine vibe, not to mention an active, organized production floor with a wide vareity of chauffeured vehicle in various stages of development. 

2013 not only marks a milestone year for LCT Magazine but a new chapter as we return to 12 annual issues and bring back an East Coast trade show to Atlantic City, N.J., Publisher Sara Eastwood-McLean explains in the latest Publisher's Page. With recent developments, LCT Magazine now offers the most complete and comprehensive B2B content venue, trade show marketplaces, and advertising/ marketing/exhibit opportunities.

Elsewhere in the issue, and to be posted at LCTmag.com this month: A client progress report on the 2013 Cadillac XTS sedan, a gallery of 2013 chauffeured vehicle models and preview of Show floor vehicles, and some networking-for-business tips from a veteran operator and LCT contributor. And once again, don't forget our mega-30th anniversary issue coming in February. -- Martin Romjue, LCT editor

To kick 2013 off, Lincoln has produced a commercial for the 2013 MKZ sedan that captures the enchanting energy the company hopes will revitalize its brand. Click through to watch the video.

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WELL WHO WOULDN'T BE? It's a Soviet-era retread boxy enough for iron window curtains. Sorry to burst Vladimir Putin's nationalistic ego, but the Russians just don't do limos very well. Even the Kim Jong ruling dynasty of Stalinist North Korea used Lincoln-Continentals for the Dear Leader's funeral last December. So we at LCT would like to make a diplomatic suggestion to the KGB-schooled President Putin: Look West to the free world for your limousine; President Obama really likes his limo. Since Putin has rigged himself to be in office until 2024, that's a long time to be riding around unhappy in a limo. To come to think of it, the 2013 International LCT Show in Las Vegas has the best limousine selection in the entire world. If a head of state can't find one there, then maybe it's time to step down. -- Martin Romjue, LCT editor 

Autoblog.com has reviewed the BMW 750Li luxury sedan and produced a “short cuts” video version that highlights some of the vehicle’s tech updates.

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The iconic livery workhorse, the Lincoln Town Car, suffers a fiery fate in Lincoln’s new ad to promote its redesigned MKZ sedan and usher in a new era for Lincoln Motor Co. products.

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Autoblog.com has published photos of the revised Mercedes-Benz E-Class luxury sedan for the 2014 model year, which they found on car-enthusiast website GermanCarForum.com. The images show a redesigned front grille that sports a more sculptural frame, thinner cross-members elements in the center, a dual-element headlight unit, and a tapered center aperture on the lower front fascia.

Click here for the full photo gallery from Autoblog.

— Michael Campos, LCT associate editor

FROM LIMO TO BUS: In a sure sign of how much the limousine industry has changed, North Carolina operator H.A. Thompson reports why his company kissed its last stretch limousine good-bye after 27 years in business.

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HONORS ROLLING IN: The Mercedes-Benz S-Class, the leading premium sedan for the chauffeured transportation industry, is on the awards fast track this year: Professional Driver's Chauffeur Car of the Year Award, Auto Express Best Luxury Car, What Car? Best Luxury Car, and The Sunday Times Best Executive and Prestige Model. TheChauffeur.com in the U.K. recently posted this history video of the Mercedes-Benz S-Class. -- Martin Romjue, LCT editor

BLOG COLUMN: We now live in an era when the chauffeured customer is NOT always right. The client has been replaced by GPS, which tells no lie.

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With so many operators buying a wider variety fleet vehicles, it is unlikely the limousine industry will return anytime soon to the pre-2012 1-2-3 industry world order of Lincoln-Cadillac-Mercedes-Benz.

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2013 ADDS LIMO AMENITIES: LCT will publish an article in the December issue on the new 2013 Toyota Avalon, now available in gasoline and hybrid models. 

The modified L livery version adds the following relevant chauffeured car amenities: expanded trunk room, rear seat HVAC controls, extra rear seat legroom, and a rear seat heater.

With a price points of $31,360 MSRP for the gasoline version and $$33,750 MSRP for the hybrid version (destination charges and livery discounts not included), the 2013 Avalon provides the ideal mix of comfort, reliability, style, fuel economy and overhead to meet the challenges and demands of a more cost-conscious and value-driven chauffeured marketplace. Wall Street Journal/Japan Toyota Avalon preview year. -- Martin Romjue, LCT editor

The new Lincoln MKZ hybrid delivers an EPA-certified 45 mpg across the board — city, highway and combined.

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TheChauffeur.com reports that the new Porsche Cayenne S Diesel can hit 62 mph in 5.7 seconds and a top speed of 157 mph. The 4.2-liter V8 diesel engine diesel engine gives it a fuel economy of 34 mpg. Based on these numbers, the 100-liter fuel tank can potentially reach 745 miles without having to refuel. The luxury SUV will hit Porsche Centers in January 2013.
 
Read more about it here.

— Michael Campos, LCT associate editor

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?

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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.

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GUEST BLOG: Sales of luxury conversion vans are rising as business and leisure buyers prefer customized specs and tastes. Is this the new "limo" going forward?

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TOWNE LIVERY RADIO WITH DAVID BASTIAN: Hundreds of operators have tuned in to the latest installment in Bastian's BlogTalkRadio podcast program, called "The Limo Show," which focuses on all things limo. It can be heard 24/7.

 Kevin Krychear, commercial fleet manager from Chrysler, talked recently with sales manager Bastian about the affordable, economical Chrysler 300 Limited sedan making its debut to the industry  this year, and Chrysler's new limo/livery program. The Chrysler 300 is reviewed in the September issue of LCT Magazine. YouTube version of The Limo Show here.

Towne Livery handles sales for four key chauffeured vehicle brands: Lincoln, Chrysler, Hyundai and BMW. LCT Towne Livery update article here. -- Martin Romjue, LCT editor

A SEDAN, A LIMO & A HEARSE: Dead or alive, you can ride around in Cadillac XTS style. This new photo shows the side-by-side comparisons of the latest Cadillac livery vehicles generated from the same gene pool.

The luxury automaker simplified its Cadillac Professional Vehicles producs for 2013, offering one stretch size and a flagship sedan built from an existing, shared vehicle platform. 

Cadillac has vastly improved and expanded its technology offerings as part of repositioning its venerable brand to a younger and more urban market. -- Martin Romjue, LCT editor  

MARTIN ROMJUE: A famous quote from Steve Jobs could easily apply to chauffeured vehicles: “A lot of times, people don’t know what they want until you show it to them.” That became apparent last week during my first-ever ride in a 2013 Lincoln MKT Town Car.

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The 2013 Mercedes-Benz E400 Hybrid wields a 3.0-liter V6 engine that delivers 302 horsepower & 273 pound-feet of torque, supplemented with an electric motor rated at 27 horsepower and 207 pound-feet of torque.

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LUXURY SPLASH: The 2013 Cadillac XTS sedan, now in livery circulation, gets a favorable shout-out in the New York Daily News, which calls it the most beautiful Cadillac sedan in 20 years. I had the opportunity to be test-chauffeured Sunday evening in one of the first XTS sedans in the Los Angeles market. Although I sat behind a tall chauffeur and my wife in the right rear seat on the way to our destination, my 6'2" frame had enough legroom and back support. On the return trip, we switched seats, and with the front passsenger seat moved forward, leg space is plenty. The ride was as smooth as, and even quieter than, that of a Town Car. The XTS is definitely narrower and smaller than a Town Car L, but its overall feel, aesthetics, and amenities are first-rate. XM satellite radio is an added bonus. With rebates and Cadillac incentives, the price of the XTS is now the same as that of an MKT Town Car. Cadillac delivers a classic, streamlined, 21st Century look with the latest tech, a vehicle with an image that can appeal to old, young and in-between. -- Martin Romjue, LCT editor

A review in Car & Driver points out that the electric Nissan Leaf Limo built by Imperial Limoland.com still needs to make some big gains in range. Most limousine companies will not invest in a vehicle that only gets a maximum of 58 miles in range before recharging for 12 hours. Unless a hotel is within a few miles of an airport, the limousine simply isn’t viable for transportation service. And the fact that it is a compact, however stretched, certainly qualifies it as ground transportation, but not of the luxury kind. Operators would not feel comfortable running a low-range electric vehicle between most downtown locations and outlying airports in most American cities. But until the range improves on electric vehicles overall, there is always a market for indulging green dreams at theme parks (Tomorrowland vehicles of the future?) or maybe using it as a high-end golf cart or shuttle showpiece at resorts with 18-hole courses. We look forward to the day technology and energy harnessing evolves to make large electric luxury vehicles stretchable with the same performance, cost, and profit potential as today’s fossil-fueled choices. Anything less is questionable. — Martin Romjue, LCT editor

The stretch limousine market is about to see a radical shift bringing more options to operators.

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Operators can visit Lincoln's website and build their own virtual 2013 MKZ sedan, which starts at $35,925, excluding $875 for delivery charges. Adding and subtracting features reflect on the estimated total price, which is a good way to forecast potential profit margins. The hybrid powertrain comes at no additional cost.

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A new ad highlights the next-gen livery sedan’s high-performance Brembo brakes. Click through to watch the video.

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"ART-DECO DERRIERE": Auto reviewer for Toronto Star puts the matter of the 2013 Lincoln MKT's appearance into perspective.

— Michael Campos, LCT associate editor

The Chrysler 300C diesel luxury sedan goes on sale in the UK on June 14. TheChauffeur.com editor Paul Gibson test drives the large American car and offers insight about its application in the UK chauffeured car industry.

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According to the host of National Public Radio program Planet Money, the success or failure of the Lincoln automotive brand will determine the fate of the entire U.S. auto industry.

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UP AND COMER: BMW made a big splash in the chauffeured transportation industry this year with its debut of a limo/livery program that offers operators the BMW 535i GT and the BMW 750 Li luxury sedans. CarAdvice.com has an article updating the various 7-series models for 2012.

LCT will publish a feature on the 750 Li in August based on an anticipated test period within a few weeks. The June/July issue will include a review of the BMW 535i GT. BMW's entry into the chauffeured luxury vehicle market, coupled with the entrenched presence of Mercedes-Benz via its E- and S-Class sedans, means limo operators now have a substantial, competitive choice between the world's two leading Germany luxury automakers. -- Martin Romjue, LCT editor

The Town Car’s successor boasts technology that’s designed to make the driver’s life easier and safer, a powerful engine, and an elegant interior whose attention-to-detail offers premium comfort.

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The luxury vehicles will be used for transportation during the London 2012 Olympics and Paralympic Games.

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CADILLAC XTS MAY BE SELF-DRIVING BY 2015:

A self-driving vehicle may sound scary at first, but then it's just one step beyond one with cruise control and GPS navigation. Cadillac, which just brought a livery version of the XTS sedan to market, may have an auto-pilot version within a few years. Chauffeurs will still be needed, since meet, greet, and baggage help are part of the job -- and it is doubtful any client, no matter how adventurous, would step alone into the ground transportation equivalent of a remote-programmed drone.

But in a world with self-driving vehicles, would it be acceptable to text and drive? Could chauffeurs and clients alike work on laptops and gadgets while the smart-tech limo maneuvered to a pre-determined destination? Hands-free driving could be liberating in many ways. -- Martin Romjue, LCT editor 

ANNUAL FLEETS SURVEY: LCT Magazine changed up its annual 100 Largest Fleets survey this year to a "Vehicles" survey so we can get valuable input from ALL operators -- the final authority -- about the many chauffeured vehicles on the market. The chauffeured transportation industry is experiencing a major market shift following the dual retirements of the Lincoln Town Car Executive L and Cadillac DTS sedans last year. More vehicle makers are vying for the luxury fleet business than ever before, and we want to hear what you have to say. In addition to asking large to medium-sized fleet operators to count their vehicles, we are inviting ALL operators to rate the vehicles out there. Survey access until May 4 can be found here: 2012 LCT 100 Largest Fleets & Vehicles Survey. Stay tuned for some interesting results. -- Martin Romjue, LCT editor

AMENITY ALERT: Any operators have a limousine offering an. . . . exercise bike!? A converted Cadillac Escalade now offers that amenity, along with more luxury than the Maybach sedans, known as salons on wheels. The wonderful thing about limousine interiors is the endless potential for creative configurations. The London Daily Mail reports on an Escalade built by Becker Automotive Design in Oxnard, Calif., which specializes in corporate limos on steroids. And with Daimler retiring the Maybach limousines, the super high-end niche of luxury limos has one less competitor. -- Martin Romjue, LCT editor  

MK. . . WHO? USA Today's auto writer points out the confusion behind the Lincoln vehicle names of MKS, MKX, MKT, MKZ, etc. Lincoln has simply been following the trend among automakers for the last decade in naming its elite, luxury brand models with a series of numbers and/or letters, i.e. Acura RL/TL/TSX, Infiniti Q30, Lexus 450h, Cadillac XTS/STS/DTS, etc. But apparently the retired Town Car and the Navigator are the Lincoln names that still garner the most name recognition among consumers. For the limousine industry at least, Lincoln got the name right: "MKT Town Car." --- Martin Romjue, LCT editor

SAY WHAT? The Cadillac XTS chauffeur seat will feature directional tactile sensations that generate vibrating pulse patterns.

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The sedan’s new shape resembles that of an Audi or Jaguar. The 2014 Avalon is set to make its world debut on April 5 at the 2012 New York Auto Show. Read the full story to see photos.

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WILL OBAMA AND HIS ECONOMIC TEAM FIT INSIDE? Czech automaker Skoda, once synonymous with 20th Century-era Communist vehicles, plans to unveil a compact limousine later this year. Compact and limousine are not two terms easily uttered in the same livery breath, given the priority on comfort for limousine vehicles.

But Skoda has made strides since 1990 rebranding and reengineering itself as the Hyundai of Eastern Europe, with its higher quality and progressive compact vehicles. At least a Skoda limo, no matter what the size, will be an improvement on the pictured limousine once used to ferry government dignitaries. To come to think of it, that old-school, rickety-clap stretch could be used as an exit vehicle (The Hope Limo) for President Obama if he leaves the White House on 1/20/2013. -- Martin Romjue, LCT editor    

Source: Car and Driver

THE LIMO SHOW: LCT editors took to the airwaves last week for David Bastian's weekly blogtalk radio show, sponsored by Towne Livery. We're not exactly Howard Stern material, but it was a good experience in getting the word out about all the new vehicles on the market. And just to clarify: We like ALL vehicles at the Show and don't pick favorities. Those decisions are up to chauffeured clients and their limousine operators. -- Martin Romjue, LCT editor

XTS STRETCH IN THE WORKS: Autoblog.com recenty posted one of its signature spy shots on the Cadillac XTS stretch limousine, obviously out for a test run as part of its preparation for production. Cadillac, which unveiled its 2013 Cadillac XTS sedan at the 2012 International LCT Show, will later this year make available a "V4U" chassis for the XTS that can be stretched up to 70 inches by certified Cadillac Master Coachbuilders (CMC) manufacturers. The XTS stretch will compete with the 2013 Lincoln MKT Town Car stretch limousine, for which there were several prototypes on the Show floor from Lincoln QVM limousine manufacturers. The first 2013 Lincoln MKT Town Cars are just days away from dealerships, while the first Cadillac XTS sedans are scheduled to be delivered in the second quarter. XTS limousine chassis are scheduled for production in the fourth quarter. -- Martin Romjue, LCT editor

MARTIN ROMJUE: In this blog version of my February 2012 LCT Magazine column, you will see examples of operators who are successfully diversifying their fleets into tiered transportation services.

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ALL ABOUT SERVICE: I want to share a fine example of how a coachbuilder can exceed customer expectations.

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MARTIN ROMJUE: In this blog version of my January magazine column, I touch the third rail of chauffeured transportation industry politics: The 2013 Lincoln MKT Town Car.

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Los Angeles Galaxy star and model David Beckham is selling his black Rolls Royce Phantom Drophead Coupe to make room for another Rolls — the Ghost, which Beckham is reportedly on the waiting list for. The former England national football club captain bought the Phantom in 2008 and had it customized to include blacked-out tinted windows, 24-inch alloy wheels, and wood decking.

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Experts say the damage to the ultra-luxury coupe left outside an Australian café could cost the owner up to $100,000.

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Bentley Motors has earned awards from China’s influential Hurun Report, The World Luxury Association and The Detroit News.

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GETTING BETTER: The retail version of the Lincoln MKT gets a good plug from HispanicBusiness.com, with a menton of its turbo-charged 3.5L V-6 engine, O-60 mph acceleration in 6.9 seconds via a 6 speed automatic transmission, fuel economy of 16 city/22 highway, 355 horsepower, and $44,300 to $49,200 pricetag. We can say with certainty that the 2013 Lincoln MKT Town Car (exclusive livery version) will have a stronger engine, bigger wheels, more durable features, all-wheel drive, comparable horsepower, and a much cheaper pricetag. Complete, exclusive details to come in the February 2012 edition of LCT Magazine -- with a first distribution Feb. 13 on the trade show floor of the 2012 International LCT Show at the MGM Grand in Las Vegas. -- Martin Romjue, LCT editor

German auto manufacturer RUF Automobile GmbH adds 40 centimeters in length to the ultra-luxury sedan exclusively for the Chinese market.
The V8-powered Ruf Panamera XL is 5,370 millimeters long, with most of the additional space dedicated to the rear passenger area. RUF Automobile is known for exclusively tuning Porsches and is aiming at the growing ultra-wealthy class in China.

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NOT FO YO GRANNY: A Deloitte survey shows that Millennials and Gen Xers (any adults now ages 46 and younger) will be hitting the business travel road more often, driving demand for hotel rooms, transportation, and hospitality services. Gens X and Y put a premium on Internet access, WiFi, and high-tech gadgets.

So it only follows that one way to interpret this trend is that the Lincoln MKT Town Car and the Cadillac XTS, with their advanced technological gadgetry, will be well suited for this business demographic. Both livery vehicles will be traveling the chauffeured streets by this time next year, and will go a long way in gaining the attention of two generations who scrupulously want to avoid the Granny-mobiles of yore. -- Martin Romjue, LCT editor 

SOLID VEHICLES: Krystal is reporting early interest in the MKT stretch limousine, while at least one operator in Virginia uses the Ford Flex for airport service. Both are roomy and comfortable. But. . . From USA Today: "The Ford Flex is a love-it-or-hate-it design. It's boxy and retro. Arriving in the middle of a recession a few years back didn't help. But outside of California, both Flex and its upscale sister, Lincoln MKT, sell in meager amounts next to mainstream crossovers such as the Chevrolet Traverse and even Ford's own Explorer. Can some refreshes to these two vehicles skyrocket them onto families' radars?" USA Today article here. -- Martin Romjue, LCT editor

FROM USA TODAY: The second largest newspaper in the U.S. introduces the Lincoln MKT Town Car to its readership and mentions the limousine business in a straightforward article devoid of any opinions or emotions -- a refreshing change from the speculation in the general automotive press. Regardless of what one thinks of the MKT's shape, IT IS a top-notch, comfortable luxury vehicle that lacks for nothing on the inside. -- Martin Romjue, LCT editor

LOS ANGELES AUTO SHOW EXTRA: While Lincoln made a strong debut of a revamped MKT and MKS today, it will take years to turnaround a brand that has seen steadily declining sales since 1990. Los Angles Times Business section article here.

THE MKT CHALLENGE: Retail sales of the Lincoln MKT dipped in October in a YoY comparison. Of course, that's not the 2013 Lincoln MKT Town Car limo/livery version, ready to hit streets in Spring 2012. But the crossover-styled vehicle could use some stronger marketing, according to Bullz-Eye.com. The site gave the MKT high marks after a test-drive. That follows this positive take from a Florida auto writer; and follows the most credible testimony of all: A Connecticut operator who has run the vehicle for a year.

Add it up: A solid, high-tech, comfortable car, good performance reviews, but slow retail sales. If the Lincoln MKT were on the singles dating market, it would need to find a way to get beyond the selling points of, "But she has a nice personality," or "He's clean cut and comes from a good family." Hmmmm. How about "Road ready?" "Good under the hood?" "Low maintenance?" "Prepared to pamper?" "Knows how to cook?" OK, I better stop now. -- Martin Romjue, LCT editor  

2013 VEHICLE PREVIEWS: New retail versions of several vehicles of interest to the chauffeured transportation industry are debuting at the annual Los Angeles Auto Show Nov. 18-27.

Lincoln will unveil updated MKT and MKS models with new grilles; Cadillac plans to showcase its much anticipated XTS sedan with an advanced technology system called Cue.

Lincoln debuted its livery version, the 2013 Lincoln MKT Town Car on Feb. 14 at the 2011 International LCT Show in Las Vegas; Cadillac will debut its livery vesion XTS sedan at the 2012 ILCT Show on Feb. 13.

This vehicle "scrimmage" in L.A. should set the stage for the big livery vehicle "showcase showdown" in Las Vegas: MKT v. XTS.

Late word at LCT is that the order bank for the Lincoln MKT Town Car officially opens Dec. 5, with the first "Job 1" vehicles delivered to Lincoln dealerships in March 2012. -- Martin Romjue, LCT editor 

EVERY VEHICLE HAS ITS VIRTUES: Finally, a positive review of the MKT. It's been a long time coming. After all the hand-wringing about the transition from the Town Car Executive L to the Lincoln MKT, the Orlando Sentinel (Fla.) newspaper has published an auto review of the retail version of the MKT that calls it a "likable, loaded, luxury crossover SUV." 

Some standout excerpts: "No complaints about the front two rows, though. The MKT is as luxurious and comfortable as a Lincoln is supposed to be."

"On the highway, the MKT is an excellent companion, reasonably nimble for its size and very quiet. Safety features abounded. . ."

"Earlier this year, Lincoln unveiled a "Town Car" version of the MKT that it hopes to sell to commercial customers – available is a heavy-duty chassis that can be stretched by 10 feet."

One slight shocker is the price: $49,200, base; $57,775 loaded. While Ford Fleet Limousine & Livery Vehicles has not yet disclosed a price for the 2013 Lincoln MKT Town Car (likely to be lower than the retail version), the retail MKT price falls into the same pricing range as the former Cadillac DTS and Mercedes E-Class sedans. -- Martin Romjue, LCT editor

LIMO APPLICATIONS seem endless; just when we think we've seen every kind of limo vehicle, along comes an ambulance with limo amenities, according to a report in Crain's New York Business.The natural reaction of course would be to wonder why an ambulance patient would even care about the mahogany, surround sound, and 300-thread count linens. Isn't the goal to have good equipment that keeps you alive while getting to a hospital as fast as possible? But then. . . there's the grandfather in the nursing home who wants to attend a grandson's wedding, or a mother on her way home with a newborn. With the aging of the American population, it'll be interesting to see if there is a market for limo ambulances. -- Martin Romjue, LCT

2013 MY CHANGES IN THE WORKS: Car & Driver Magazine spotted a Lincoln MKT test vehicle with a thinner, more refined front grille being tried out for possible styling changes. From the C&D blog: "The 2013 Lincoln MKT is slated to go on sale in spring 2012, and it should make its first public appearance at November’s Los Angeles auto show." Of course, the 2013 Lincoln MKT Town Car prototype actually debuted Feb. 14 at the 2011 International LCT Show in Las Vegas. -- Martin Romjue, LCT. 

The Bentley Mulsanne sedan’s rear seat will be outfitted with technology to help business clients stay productive on the road.

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With nearly 95% of the legroom and MORE headroom than the Town Car Executive L, the Royale-built Hybrid L Fusion was a nice ride from O’Hare to Downtown Chicago.

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BMW MAKES STRIDES: Professional Driver magazine in the United Kingdom has honored the BMW 730Ld with its overall Car of the Year title as well as a victory in the Chauffeur Car category. Two U.S. operators using a BMW 7-series are Strack Transportation of Los Angeles and Red Limo of Miami. LCT article on Strack Transportation BMW here. -- Martin Romjue, LCT editor

Early estimates place the upcoming Audi A8 hybrid at 37 mpg – far above the Mercedes-Benz S400 hybrid’s 19-city/25-highway mpg, BMW ActiveHybrid7i’s 17/24 and Lexus LS600h L’s 19/23.

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British operators who choose the BMW 7-series benefit from a free upgrade to the long-wheelbase version.

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What happens when hip-hop superstars take a saw and blowtorch to a premium luxury vehicle?

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Why is some form of the Lincoln MKT on THREE covers of LCT Magazine this year alone?

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This Double-R flagship vehicle's armor can withstand grenade attacks and is dipped in $7 million worth of solid gold.

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With its 2.0-liter EcoBoost four-cylinder engine, the two-wheel-drive Ford Explorer gets 28 mpg on the highway.

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A sneak peak of Tesla’s Model S prototype cruising around a test track, and a new study on electric-car GHG emissions with surprising results.

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SAY IT ISN'T SO: The end of Lincoln Town Car production is about a month away, as final orders are delivered.

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Americans want higher fuel mileage, but not if it means paying more for vehicles. That's good for the chauffeured transportation industry. Driving greener shouldn't cost a penny more. Motto going forward: Practical luxury without sacrifices.

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NO BIG 3 FOR LIMO: As automakers promote Lincoln Town Car alternatives in the livery market, one player that will be missing from the future limousine vehicle action is Chrysler. Although the 300 stretch limousine as customized by select coachbuilders has been popular with younger limousine clients, the 300 sedan never did too well in the chauffeured transportation industry and never caught on with the corporate crowd. -- Martin Romjue, LCT editor

Since when did size, power, and luxury become such bad words in Autoland? Let's help the luxury environment by making the Escalade an official evergreen.

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PRINT V. DIGITAL: The June/July 2011 issue of LCT Magazine doesn't need much of a preview since it's already in the mailboxes or in the mail. With the advent of LCT's new web site, we now have reason to post far more magazine content online, where you'll find much of this issue divided among eight primary topic channels.

Look for cover stories on getting destination management and convention business and the DaBryan debut of the Lincoln MKT stretch limousine.

You'll find two key types of content on LCTMag.com: articles and news. The articles consist of magazine features and departments and exclusive online features; news consists of all items posted and blasted via LCT E-News.

We can now post more than one photo per item, so look for a more visually stimulating website.

A complete guide to the new LCTMag.com is here.

Also in the June/July issue is a complete schedule for the LCT Leadership Summit, now just two months away in Miami Beach. Get updates at the Leadership Summit website.

Coming up on LCTMag.com later this month will be content from the August issue. LCT is finishing up the annual Black Book issue with a Who's Who of operators ranked according to the number of owned/leased vehicles.

We'll also bring you a gallery of operators throughout the industry who share some of their best fleet practices and business approaches. -- Martin Romjue, LCT editor

NEW AND SOPHISTICATED GADGETS are causing more hassles for drivers who have trouble understanding the technology, which can get buggy.

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FROM WALL STREET JOURNAL: As a follow-up to an article and LCT blog post last week, the newspaper is portraying Lincoln's latest re-branding and vehicle upgrading efforts as a last-ditch push to boost sales of its vehicles. It is in the best interests of chauffeured transportation operators that the Lincoln brand and vehicles endure and rebound, including the MKT, MKZ Hybrid, MKS, and/or future versions or models. -- Martin Romjue, LCT Magazine

FINE TUNING: Report shows that the debut of the 2013 Lincoln MKZ Hybird, one of the models that is part of the Ford Fleet Limousine & Livery Vehicles program, will be delayed until the second half of 2012. Ford apparently wants to spend more time improving the styling of the mid-size luxury sedan, which could get up to 48 mpg. That would make it one of the most economical luxury sedans on the market. -- Martin Romjue, LCT editor

Ford/Lincoln plans to upgrade to its Lincoln models, including the MKT, to boost sales and widen appeal, acccording to the latest media reports.

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V-6 WILL BE THE NEW V-8? Just as health and nutrition improvements can make age 60 feel like the new 40; 50 as the new 30, etc., the concept can be applied to engine power. A recent LCT test of the Lincoln MKS proved this point; we at first thought we were driving a V-8, but it was a V-6 with EcoBoost. Ford Motor Co. this month details its new engine, transmission, and powertrain advances, which point to a future of enhanced performance via efficient and smart technologies. -- Martin Romjue, LCT editor   

Tesla Motors' all-electric Model S Sedan offers “luxurious space, seating for five adults and two children, and a second cargo area under the hood,” all of which come on top of the fact that the car uses zero gas and releases zero emissions.

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NEXT-GEN S-550: The industry's premium luxury sedan will undergo key technological and stylistic changes for the 2013 MODEL YEAR. Luxury vehicles keep getting better and more efficient, so we may not be headed into a smaller vehicle world after all. -- Martin Romjue, LCT editor 

BLURRING GROUND TRANSPORTATION: Are we headed for a transportation APOCALYPSE? With the luxury-driven chauffeured transportation sector indulging such little compact brats as the Toyota Priussy, we now get word that CABBIES IN NEW YORK ARE GOING ALL-OUT LEXUS! Go figure: You can pay less for a Lexus cab ride in New York than a chauffeured ride in a Prius or a Ford Fusion Hybird. This could be cosmically consequential, and maybe we are headed for a Vehicle Rapture in the industry. That might please the always SCHEMING, SNOOTY-GREEN NEW YORK TAXI & LIMOUSINE COMMISSION, which does not exactly trend toward, shall we say, vehicle tolerance and diversity. What will be left behind? -- Martin Romjue, LCT editor 

Thanks to the wonderful technology of today, businesses can automate processes to become more efficient and cut costs, which is particularly vital in the current economic climate. But technology only goes so far, right? There are certain things that a computer can never do, like drive a car, right?

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FLAKY & FINICKY: Hollywood-types are well-know for changing gigs, swapping out spouses and partners ("Shine On Liz, You Crazy Diamond!"), reinventing their images, "moving on". . . so it should be no surprise that the glitzy jet set, now canoodling at the annual Cannes Film Festival on the French Riviera, have DUMPED THE LITTLE TOYOTA PRIUS ("I think, it's like, we each need more space, ya know?") in favor of a younger, more desirable electric vehicle. Once the darling of luminaries striving to be greener than Kermit, the Priussy ferried many a high-profile celebrity into the media-studded awards-show drop-off lanes. But if the Hollywood hipsters and their assistants truly had a clue about green luxury vehicles, they would be patronizing en masse the as-yet unrivaled LINCOLN MKZ HYBRID and/or the ROYALE VERSIONS of that vehicle. Those U.S.-built hybrids provide the best mileage and comfort in the green zone so far, and have thankfully, finally jettisoned the Priussy from the chauffeured curbside to its rightful place in the commuter lanes. -- Martin Romjue, LCT editor

Last week, I had the chance to get away from the monotony of Fact Book editing and enjoy the sublime Southern California weather on the back of a motorcycle limo, courtesy of Beverly Hills, Calif.-based MOTO LIMOS CLUB, a chauffeured transportation company that launched in March 2011.

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NOT THAT SPECTACLE: Another, lesser known royal nuptials, happens July 2. The couple will be CHAUFFEURED IN A LEXUS LS 600h, demonstrating their commitment to the environment. As long as such a commitment NEVER compromises or cheats on luxury, it's a vehicle relationship worth keeping. -- Martin Romjue, LCT editor

TAKING THE OPPOSITE APPROACH:

A report from Southwest Florida provides a snapshot of an OPERATOR FILLING UP A BLACK VEHICLE, while describing fuel-driven economic woes. Which brings to mind that the Great Recession/Gradual Recovery in many ways needs to be considered the Contrarian Economy; things are not what they seem, the old rules don't always apply, and sometimes it's best to go against the panicky herd. For example, during the last surge in fuel prices, SUVs piled up on used car lots while waiting lists mounted for those little Toyota Priussys.

Many customers could name a price for an SUV and walk away. By January 2009, fuel prices actually dipped below $2 per gallon again. So now, with fuel prices once again revistiing 08 levels, it will be an opportune time for operators to stock up on cheaper SUVs. Gas prices will come down again, eventually, which will mean it's time to buy a hybrid, once those waiting lists subside -- again. -- Martin Romjue, LCT editor    

LOADED WITH LUXURIES: An auto review in a northwest Indiana newspaper offers some INTERESTING INSIGHTS INTO THE LINCOLN MKT.

TEST RUN: AutoBlog recently spotted a test version of the MKT stretch tooling around Ford facilities, and TOOK SOME SPY SHOTS OF THE MKT STRETCH. Of course, a polished and ready MKT stretch was featured on the show floor of the 2011 International LCT Show last month, so there's no big spy mystery here. Word from coachbuilders is that it will be a more durable, comfortable limousine than the conventional Town Car stretch that requires occupants to master interior crawling and scooting abilities. -- Martin Romjue, LCT editor

Text messaging is killing drivers. What is your policy? Make the “Alex Brown Pledge” today.

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MKT LIVERY VERSION NOT FAR BEHIND:

A prototype of the next generation Lincoln hearse was made available in Dearborn, Mich., recently, in full view of photographers for various auto media. Of course, the MKT livery version, likely to be called the MKT-L, will be make its official debut at the 2011 INTERNATIONAL LCT SHOW in Las Vegas on Feb. 14, along with prototype limousine MKTs from Lincoln and DABRYAN COACH BUILDERS.

See blogs and reports on the MKT Hearse at JALOPNIK, CAR & DRIVER, and AUTO BLOG. In the 21st Century, "graduates" of Planet Earth will be ascending in a cross-over styled hearse instead of the station wagonesque models of yore. -- M.R.

GREEN SEDAN: The mid-sized luxury LINCOLN MKZ HYBRID received a favorable boost from a reviewer in the Los Angeles Times on Thursday. MKZ AUTO REVIEW AND VIDEO HERE. 2011 is the first model year in which Ford/Lincoln is promoting the MKZ Hybrid as part of its luxury livery fleet selection. [The others, of course, are the 2011 Lincoln Town Car Executive L, in its final year, and the Lincoln Navigator SUV]. Two key points from the review: The MKZ Hybrid has sufficient legroom, AND the car overall does not scream "green," which can be a turnoff to many motorists. -- M.R.

NEW SERIES: Jack Lee, President and CEO of 4Refuel Canada Inc., a fuel management company, begins a series of columns on how drivers can save on fuel use and costs. [NOTE: LCT blog columnist Jim Luff is off this week].

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GOOD CAUSE IS GOOD BIZ: Carrie Peele, owner of Blue Diamond Worldwide Transportation, recently bought a stretch limousine and painted it pink to support breast cancer research and awareness. In this Q&A with LCT writer Jim Luff, Peele provides firsthand insights on the benefits and fleet management of a pink limo.

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TOWNE LIVERY: David Bastian of TOWNE LIVERY in Orchard Park, N.Y., has a promotional video he made six months ago of the LINCOLN MKT, a possible livery successor to the Lincoln Town Car Executive L. With its optional third row of seats, a second row that can be in bucket seat configuration with ample head and legroom, and Eco-Boost technology, the MKT packs a lot of versatile, practical potential.

MINIVAN LITE: From The Car Guide: "The Lincoln MKT’s interior offers a more than generous passenger compartment with a second row that features an immense amount of legroom. The first- and second-row seats are extremely comfortable and the engineers thought of everything in order to make them user-friendly. ."

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LIMOUSINE ASSOCIATION OF HOUSTON: With a possible tropical storm on the way, Joe Jordan of LAH has circulated these helpful tips for operators facing storms and floods.

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GOING PRACTICAL: Adding a Kia into a fleet of luxury vehicles has subjected me to countless comments and jokes from friends and colleagues but all I see is $$$$.

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CUSTOMER COURTESY AND SERVICE: Make sure all chauffeurs know what it takes to earn a good tip. American Limousine Sales in Los Angeles offers these TIPS ON TIPS on its blog, except "limo driver" is not the accepted industry term for a chauffeur. A dealership blog offering advice to operators and prospective vehicle buyers, however, is an excellent marketing tool to demonstrate that vehicle sellers know the business they are selling to. -- M.R.

MAINTENANCE & MARKETING: We found a fine example of an operator who knows how to get his name out while doing a public service.

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NO-COST SERVICE: The chauffeured transportation luxury brand launches Premium Care Maintenance as part of its goals to enhance customer service.

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TURNING POINT: What model Lincoln ultimately chooses to succeed the Lincoln Town Car (aka the airport car) will determine its long-term fate and define its luxury brand for a new generation, according to today's WSJ Marketplace Lincoln article.

NEXT GEN LUXURY: The makers of the two most widely used livery vehicles in the U.S. -- the Lincoln Town Car and the Cadillac DTS -- are scoring some of their highest J.D. POWER QUALITY RATINGS ever, even beating out Toyota. For Ford and GM, strong quality standings create a strong foundation to develop and promote the next generation of livery sedans due out within the next year for the 2012 model year. -- M.R.

PINK LIMOS: Not just for girlie birthday parties anymore, the PINK STRETCHES are helping operators get noticed for the fight against breast cancer and community good will.

VEHICLE PROTECTION:

Elkhart, IN — TRANSHIELD INC. has introduced new custom fit covers for limousines, offering protection during shipping and storage. The covers are easy to install and the added ability to heat-shrink the cover allows for a tight fit. These covers also reduce maintenance costs when returning equipment to full service. Transhield covers are made from Shrinkable Fabric, and consist of three layers: an outer layer that is UV-resistant and anti-condensation, a middle adhesive layer, and a soft inner layer. These covers feature the patented Adhesive Additive Delivery — Vapor Corrosion Inhibitor (AAD-VCI) system which provides 100% protection from corrosion during transportation and storage.

Information: TRANSHIELD INC., 2932 Thorne Drive, Elkhart, IN 46154, (574) 266-4118 or (888) 731-7700. Website: www.transhield-usa.com, E-mail: general@transhield-usa.com.

ABOUT AS LOW AS IT GETS: It was bad enough that hundreds of cabbies ripped off passengers by manipulating fare meters, but overcharging and/or denying service to disabled passengers?! 17 PERCENT OF THE CITY'S CAB AND CAR SERVICES got caught in the sting. ADA-compliant transportation has the potential to be a major market for luxury limousine operators, who provide a much superior quality of service. THIS COMPANY IS GETTING READY to pursue the ADA transportation market. As always, ethical standards of customer service are priceless. -- M.R.

THE RIGHT CONCEPT:

The YELLOW UNICAB, favored by the New York Taxi and Limousine Commission, would be a vast improvement over the traditional Crown Vic cab colonies.

But as is often the case, the chauffeured transportation industry already beats the cab industry in doing this concept one better via the VEHICLE PRODUCTION GROUP's MV-1, to begin production in October in fossil fuel and compressed natural gas versions.

Such vehicles, when properly adapted to consumer preferences and demands, will bring about more efficient and profitable ground transportation. -- M.R.   

DEADLINE NEARS: As the Friday, May 28 deadline approaches for the LCT 100 LARGEST FLEETS LIST, we wanted to dispel some myths and misconceptions about the list that keep some operators from participating. The list is part Who's Who, the only ranking of operators based on fleet numbers, and an industry reference.

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GREEN ILLUSIONS:

Before the for-hire transportation industries get excited about pursuing electric vehicles, consider the fact that they really cannot run on their own. They continuously need INFUSIONS OF GREEN. Americans should pick and PAY for their own vehicles, not subsidize the fantasymobiles of others. -- M.R.

GREEN VEHICLE RULE NO. 1:

Just because a vehicle is a Lexus and it says hybrid, doesn't make it a luxury vehicle. Sales of the Lexus 250h are LACKLUSTER, but no one should be scratching their heads. We've learned that luxury lesson with the Toyota Prius. You can paint it black, but it's still the same old non-luxury compact.

And does anyone even remember the ghastly CADILLAC CIMARRON?

To qualify as luxurious and green, a vehicle MUST BE BIG, or it's just green. In the zeal to go green, let's make sure the concept of luxury doesn't get downsized to RENTAL CAR COMPACTDOM. Maybe the Lexus 250h should be renamed the Prius Plus? Truth in labeling? -- M.R. 

ECO-SOBRIETY CHECKPOINT: How much did you spend on your green vehicle?! Well, step away from the vehicle please, because you just blew a 15. -- the number of years it takes to recoup the added cost of a Toyota Camry Hybrid.

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POLL RESULTS:

For all the green regulations and smaller vehicles in Europe, stretch limousines and luxury livery vehicles remain popular in the United Kingdom.

LimoBroker poll shows the ROLLS-ROYCE PHANTOM to be the CHAUFFEURED VEHICLE OF CHOICE among wedding couples.

LCT wants to know what operators prefer in a Lincoln Town Car successor model for MY2012: CUV or sedan? Don't forget to take LCT WEB POLL HERE. Results are live.

ULTRA HIGH-END:

Audi has built a SOUPED-UP A-8 SEDAN to compete with the MAYBACH, the highest-end luxury sedan that costs, oh, only about $360,000.

Is there even a market among limousine clients for such extravagant vehicles? Apparently, yes, at EMPIRE CLS, for example.

LEAP OF LUXURY:

Hyundai is not an auto name commonly associated with luxury, but as automakers vie for a more diversified fleet market, the South Korean automaker is establishing its upper end brand in the form of the HYUNDAI EQUUS LIMOUSINE, most popular in South Korea.

The pricetag is an astounding $113,000, even more than the Mercedes S550. Hyundai should not be counted out in the U.S., though; a chauffeured black Hyundai Genesis has been spotted on an L.A. freeway. -- M.R.

NEXT-GEN LIMO VEHICLE:

As the Ford Motor Co. quietly shops around a possible successor to the Lincoln Town Car, what would operators rather see -- another full-size sedan or a cross-over utility vehicle? Lincoln will end production of the longtime Lincoln Town Car after the 2011 model year.

Operators have been eyeing a proposed successor model being shown at select industry association meetings around the nation.

Tell LCT what you want by taking the latest LCT MAGAZINE WEB POLL at the LCTMAG.COM Home Page.

BLACK & GREEN REASONS:

Autoblog.com has an extensive review and photos of the $90,000-plus 2010 Mercedes-Benz S400 Hybrid sedan, the greener version of the S550.

The reviewer seems befuddled about the reason for such a hybrid vehicle, given its high expense and comparatively lower mileage savings than a Prius or Fusion. As many chauffeured transportation operators will tell you, there is a market among wealthy travelers and corporate clients to be comfortable while appearing green.

Green amenities are more likley to be afforded by the upper-income brackets, so if there are clients willing to spend, there are operators more than happy to collect. -- M.R.

FUN, FAST & FURIOUS:

Glad to see that British limo clients have chosen one of the most politically incorrect limousines possible as their collective favorite.

No need to go green, just be seen in a mean-behaving limo. -- M.R.

CADILLAC's XTS Platinum Concept vehicle is on course to set new standars for luxury, technology, and efficiency. Best of all, the automaker is giving operators a chance to peek ahead at its likely successor to the DTS sedan, which is one of the key base livery vehicles in the chauffeured transportation industry.

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GROWTH SPOT: LCT is always on the lookout for operators growing during tough times and buying vehicles for the good times. . .

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FORD/LINCOLN GAINS GROUND: As the strongest American automaker, Ford has retooled and restrategized to the point where its surpassing Honda, Acura, and Toyota in the J.D. POWER QUALITY RANKINGS for dependability. It's second only to Porsche vehicles, which most American motorists can't afford anyway. -- M.R.

WOULD IT ALSO BE "GREEN?" The concept of a chopper/motorcycle limousine is nothing new, but this vehicle makes the most of the chopper-sedan hybrid.

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GOVERNMENT MOTORS GANGS UP: Do you have a Toyota Prius or Lexus in your fleet or maybe several? What you should know about the recall. . .

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FIRST IN LINE: Cadillac Professional Vehicles offers a new round of incentives on its chauffeured vehicles just in time for the International LCT Show in Las Vegas, starting Monday. The incentive announcement from Cadillac captures the message of all exhibitors and vendors: SPEND, SPEND, SPEND. . .

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OPERATORS: Are you planning to buy either a 2010 or 2011 model year Lincoln Town Car Executive L for your fleet? See poll at the middle of the LCT Home Page.

PARTY MOBILES: This Armor Horse vault-model limo fleet is bound to be a big hit with football fans for the upcoming Super Bowl XLIV in Miami on Feb. 7.

DRIVE AWAY CAM: Whether by design or via a business model that wasn’t very well thought out, DriveCam has made it clear they don’t want to do business with our industry.

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WE LINK, YOU DECIDE: 13 is not a lucky number, but herewith are some interesting points about ethanol, which should spur some questions.

FLEET NUMBERS and OPERATOR COUNTS may always be a source of debate in this industry, but even a novice can see that THIS STATISTIC is absurd. For the record, LCT's 100 Largest Fleets List had Scott Solombrino, CEO of Dav El, reporting 879 company owned vehicles as of July 2009. "Running" 15,000 vehicles worldwide is not the same as being connected to a worldwide affiliate network that may have a combined 15k vehicles. -- M.R. 

ROYALE JOURNEY:

Steve Edelmann, director of sales at Royale Limousine Manufacturers in Haverhill, Mass., is taking the Royale Ford Fusion Hybrid L on a meet-and-greet-and-drive tour from San Francisco to Los Angeles next week, with plans to meet with operators in SF on Monday/Tuesday and in L.A. on Thursday/Friday. He then heads out to the International LCT Show in Las Vegas by Sunday. But on Wednesday, Edelmann takes the QVM Ford-certified Fusion Hybrid on the 400-mile/8-hour trip down the coast between the two cities. [TIP: Take the 101 so you can stop in Santa Barbara]. 

This is a chance for operators interested in seeing the extended hybrid livery sedan in action. It is the first viable black livery sedan to hit the market that combines the gas mileage of a compact (41 mpg) and plenty of legroom (extra 6 inches). With California being among the greener states, this vehicle should get a globally warm reception all the way around. Those interested in meeting Steve and the Hybrid in either city or along the way should contact him at (978) 771-6466 or steve@royalelimo.com-- M.R. 

CONCEPT TO LIMO SEDAN?

Cadillac debuted the 2010 Cadillac XTS Platinum concept sedan, with plug-in/hybird features, at the Detroit Auto Show recently. As one of the two leading manufacturers of livery vehicles, all eyes are on 2012 when Cadillac could release the successor sedan to the DTS and DTS-L. Ray Bush, Cadillac professional vehicle program manager, said in a statement: "We are very excited about Cadillac's future. The XTS is a very realistic concept vehicle." A concept vehicle is called such since certain mechanical details and/or amenities could still change before a final production version is built.

MORE PHOTOS OF CADILLAC XTS PLATINUM HERE.

As the chauffeured transportation industry awaits official word of sucessor models to both the Lincoln Town Car and the DTS, Cadillac is certainly dropping some heavy hints in order to build buzz toward the day when it releases the final version of its new model. Ford so far will officially say only that the Lincoln Town Car is planned through model year 2011. If/when new Cadillac and Lincoln livery sedan models are announced, possibly within a year or two of each other, the chauffeured transportation indusry will take one big buying leap into a new generation of workhorse luxury vehicles. -- M.R.

CONSUMER REPORTS: Delivers the final verdict; the Lexus 250h is a costly, overglorified compact Toyota Prius. Operators looking for green should beware.

EASY TO PLEASE CLIENTS: Never underestimate the willingness of people to spend on and pamper their pets, even during a recession. With pet massage parlors, gourmet treat shops, PetSmart department stores, and first-class kennel services catering to middle class pet owners, why not LIMO SERVICES FOR PETS? The investment would be minimal: A used limousine with seats and a few open windows (dogs love to look out). And pets won't complain about the lack of a wet bar and entertainment systems. -- M.R.

SAMPLE RUN: Here's a quick review of my first chauffeured ride in a Ford Flex. . .

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VERY EUROPEAN: The insatiable appetite for all things green, despite the recent Climategate scandal, expands unabated, with a stretched Vespa looking like a possible alternative fuel livery vehicle.

It would be ideal for transporting clients in the narrow streets of European city sectors, villages, and towns, while being obviously green with its fuel economy and spare emissions. So why not mandate it for all Congressional reps, staffers, and federal workers who use chauffeured transportation in D.C.? Such a policy could actually grant some credibility to the global warming believers and cap-n-trade advocates ready to radically remake the U.S. economy. -- M.R.

CHAUFFEURED HORROR: A breakdown with a busload of passengers near Los Angeles brings me to the brink. . .

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WHAT IS THE FUTURE? It's not a sedan, or an SUV, or a station wagon, but a complete cross-over that emphasizes practical comfort. The LINCOLN MKT SCORED a favorable review in USA Today recently, which means the vehicle carries a lot of potential moving forward. Ford/Lincoln vehicles obviously get a lot of attention from the chaufffeured transportation industry, as operators await an announcement in the coming year about the future of the Lincoln Town Car. -- M.R. 

GREEN & PRACTICAL: The Ford Fusion WINS ANOTHER ENVIRONMENTAL AWARD for its low price, fuel savings, and overall practical good looks. Royale has EXTENDED THE FUSION, making it the first viable green livery sedan that offers savings and space.

WELL, WHAT DO YOU EXPECT? You can put lipstick on a pig. . . in this case, use a Toyota Prius platform and dress it up as a Lexus, but you still get the same below-chauffeured standard comfort, ride, and legroom. THIS REVIEW CONFIRMS why the industry should keep its comfort standards and not sell out to Avis-worthy compacts. -- M.R.

HYBRID HIGHWAY: Is looking a bit greener, with the stamp of approval from Consumer Reports. The Ford Fusion Hybird made a splash at the LCT Eastern Conference last month, with Royale's stretched version. This appears to be the first livery vehicle that combines enough legroom wtih significant mileage savings. The CR review also praises the Prius, which is fine for commuters and consumers, but we all know is a non-starter in the luxury/livery category. -- M.R.

BLACK & GREEN SCENE:

A positive auto review in The New York Times of the Mercedes S400 Hybrid -- the green version of the ultra-luxurious S550 -- cites the fact that its downsized engine coupled with hybrid technologies actually delievers mileage savings, as opposed to the piecemeal approach of competitor vehicles.

In this case, giving up a V-8 for a V-6 is a worthwhile tradeoff when coupled with hybrid technology that saves on gas and emissions overall. -- M.R.

U.K. AWARD: Fleet Directory has named the BMW 730Ld has been named the 2009 Chauffeur Car of the Year, with the judges highlighting its ‘exceptional’ fuel economy, running costs and luxury as the new benchmarks in its class.

ADOLESCENT GROWS UP: We’re referring, of course, to green chauffeured vehicles. . .

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BLACK&GREEN: Here is another example of how improving green technology can be adapted to luxury vehicles. If an S-Class hybrid Mercedes gets about the same mileage as a diesel version, then there really is no excuse for small, green livery vehicles. -- M.R.

NOT NICE TO SAY I TOLD YOU SO: So, we'll just let the facts speak for themselves on why the Toyota Prius will get kicked to the curb as a chauffeured vehicle.

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ROYALE HYBRID: Royale Limousine Manufacturers is getting more attention for its Ford Fusion Hybrid L model, stretched to make more legroom. Royale is helping set what should become the prevailing standard for green vehicle comfort and amenities: NO SACRIFICES.

OPERATORS & REGULATORS: The Hillsborough County Public Transportation Committee is on my radar again as the Florida Legislature and Tampa citizens wrestle with overzealous acts, such as declaring that the Mercedes “S-Class” models are not luxury vehicles!

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ROYALE NAILS IT: Instead of blindly trying to justify a compact hybrid as a luxury vehicle, as some operators stubbornly insist, Royale Limousine Manufacturuers has adapted a hybrid vehicle to luxury tastes: smooth ride, plenty of legroom, and luxury amenities. Plus the excellent mileage and cost-savings. Royale's new hybrid underscores what LCT has said all along: Don't let green zeal compromise luxury. Bye, bye Prius. . .

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OUCH: Clearly,  a luxury chauffered transportation operator should have landed THIS CONTRACT, instead of a rental car agency. This is the second recent example we've seen of Avis making inroads in the global tourism and travel market by partnering with a resort, airline, or exotic destination tourism agency. While Avis' arrangement is legal and competitive, the global demand for chauffeured transportation should be met by chauffeured vehicle operators. -- M.R.

REPOSITION: The strategic partnership will give New Jersey-based Flyte Tyme access to a fleet of 267 vehicles. The deal is another example of how the economic downturn is leading to consolidations, mergers, and partnerships in the chauffeured transportation industry.

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NEW TRADEMARK, MORE INVENTORY, CHANGED MANAGEMENT: Los Angeles-based American Limousine Sales culminates a decade-long journey from dealership to full-fledged limousine sales, trade-in, and manufacturing service. TODAY'S PRESS RELEASE HERE. 

AN ERROR, A FALSE ACCUSATION, AND AN EXPLANATION: Dish of the day on LCT's Black Book: 100 LARGEST FLEETS. . .

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RETRACTION RHYMES WITH CONTRACTION: Either way, it's painful. . .

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LARGEST FLEETS ISSUE: By now, LCT's Black Book August issue should have reached most of our subscribers. We know this because we've received the first "complaint eruption" about fleet numbers certain companies report. Think of it as a hallowed annual industry tradition --- the chauffeured transportation version of a FIGHT CLUB! But the buzz just works to our benefit.

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GREENING UP MOOCHVILLE? The $4,500 per vehicle Cash For Clunkers program -- you know, the one funded by us taxpayers so all those desperately needy people in bread lines can swap their old pick-ups and gas guzzlers for, um, new ones -- looks to be an environmental flop. The money spent on this skunker is greener than the results.

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GOING GA-GA GREEN AGAIN: Every time a new breakthrough is heralded on the green front, we are led to believe a thousand green pastures are about to bloom.

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NOTHING PERSONAL: “What’s your fleet size?” has become a trickier question of late for operators at all levels downsizing vehicle counts in a troubled economy. Two recent operator interactions with LCT show there are two ways to handle this question.

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LCT BLACK BOOK: Who's Who/100 Largest Fleets. The August issue is in the mail with the industry's only annual rankings of the 100 largest fleets. Much has happened in the economy and the industry since August 2008; this year's list takes on a new format in showing who's up, who's down, who's on, who's off, and who's hiding out.

We figured this year would be a good time to go black -- as in black vehicles, black economic times, and staying in the black as the new high-standard of industry survival and success.

• A preview of the August 2009 issue is now posted on LCTMAG.com:
• When is it time to demand payment -- and pay up?
• Sell, buy, hold, or fold? Operators confront tough fleet questions this year.
• Motorcoach fleet operators find gold in grabbing conventions
• LCT publisher Sara Eastwood-McLean shares TOP 10 travel industry tips for 2010

SIGN OF HARD TIMES: Find out in the print issue which two leading chauffeured transportation companies declined to provide any specific fleet numbers. What's up (or down) with that?

-- Martin Romjue, LCT editor 

ATTENTION TEXTERS BEHIND THE WHEEL: "If you cannot afford a chauffeur to drive you around, then your time is not as valuable [as] you think." See commentary here. Another good selling point for chauffeured transportation: Safe, quiet, and hassle-free texting. -- M.R.

AMUSEMENT OF THE DAY: I can now add a new tattoo to my thick skin: "Pathological Disdainer."

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"THE LUXURY MARKET WILL RECOVER" Don't sell out to compacts and basic vehicles, just yet. If the luxury carmakers are planning on future buyers, why shouldn't luxury-oriented chauffeured transportation anticipate future clients? A positive outlook here. -- M.R.

SAY IT AGAIN: LCT Publisher Sara McLean has been meeting with LCT and Bobit staff members this week to make big plans for 2010, both online and off. One statement from Sara that should reassure the chauffeured transportation industry: "When you are chauffeur driven, you want BIG." We shouldn't even have to say this, but with compact cars creeping into the industry, it can't be said enough. BIG vehicles 'R Us -- M.R.

BUT NO LURID SECRETS HERE: The process of putting together LCT's annual fleets list this year and talking with operators nationwide about their fleets reaffirm what industry success and excellence are all about in this debilitating economic environment.

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ELEGANCE: She joins Rosie, Diana, and Emily in a classic fleet of leading limo ladies. . .

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HERE WE GO AGAIN: Tom Mazza makes a good point about the LCT 100 List when you get past all the breathless smack talk. But we've already thought of it. . .

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UNCONFIRMED: Photo shows new, restyled successor to the Cadillac DTS for 2011. Ray Bush, program manager for Cadillac Professional Vehicles, told LCT today in a statement: "Cadillac is not prepared to discuss future product plans and does not comment on future product rumors."

SPECULATION: Sources familiar with the auto industry say automakers don't make new models official through P.R. efforts until about one year before actual release to retail dealers; they still want consumers to buy the current model years so people don't delay purchases to get "the new look." Ditto for a possible successor to the Lincoln Town Car which Ford plans to build at least through the 2011 MY. So far, Ford has refuted any reports of a Town Car sucessor, despite rampant rumors. The multiple sources and leaks along with adamant automaker denials at least raises the question of whether or not the chauffeured transportation industry could be getting two major new model revamps -- or at least confirmed new models in the pipeline -- by 2012 on the two biggest workhorse sedans of the industry. -- M.R.  

BECAUSE YOUR VEHICLE BROKE DOWN. Breakdowns are eventually inevitable in our business. Even the best maintained fleet can have one. Keeping the client happy after they encounter a breakdown takes special handling on your part. Most operators will not charge for the ride or even the return as a means of containing the problem. . .

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LIMO FOR LAUGHS: What's wrong with this picture? If you think "That's not a limo," then you still understand what the chauffeured transportation industry is really about. The only question: Will the Tata Nano replace the Prissy Toyota Prius as the impostor chauffeured car du jour? Nano, Nano -- NO!

GLOBAL WARMING RATIONALE COLLAPSING? Much of the green energy and green vehicles movement so far has been driven by the hypothesis that the earth is warming at an alarming rate and everyone must radically alter their modern lives, i.e. what you drive, to stave off its worst effects. Now, there is clear proof that scientific data contrary to carbon-generated warming HAS BEEN SUPPRESSED, which of course begs the question, WHY? So, once again, something just isn't right with the global warming motivator. What that means for operators and small businesses nationwide is that the alarmist environmental impetus to "greenify" a business is fading. Green decisions should simply be based on prudent cost/benefit analysis that encompass vehicle efficiencies, energy savings, and the more intangible public relations value. Be careful and skeptical of talk of carboon footprints and credits. Ask lots of questions and do your due diligence. -- Martin Romjue

HYBRID LUXURY: Who says hybrid technology must be confined to small cars and that the chauffeured transportation industry must settle for less? Mercedes unveils its hybrid version of the roomy S550 next month. One of the first reviews of the vehicle has just been published.

FUTURE LIVERY VEHICLE? The BMW 730d proves luxury and green can make for a good horse and carriage.

BUT. . . the $200,000 price tag puts it out of reach as a profitable vehicle for most US operators. Which is why I use the qualifier of "future."

The BMW 730d may be available now, but technology needs to continue evolving to make this concept more affordable. Greener, sophisticated luxury vehicles are on the right path but still have a long way to travel to achieve the right economies of scale for operators.

Until then, the more vehicle choices, the better. CLICK HERE for article. CLICK HERE for photo gallery. -- M.R.

AUTO QUALITY RESULTS: Cadillac vaults from No. 10 to No. 3; TOYOTA still on top. For all the stimulus taxpayer money and bailouts GM has taken, they'd better be moving up the rankings.

NO SACRIFICES: As I've written in LCT before, first-generation luxury hybrids such as the Cadillac Escalade Hybrid are a decent start -- a template for future advances in the green luxury vehicle market. The writer of THIS REVIEW claims there are more cost-effective ways to save the planet than driving the Escalade. Well, technically, yes there are. I suppose we could all ride bicycles and live in wigwams powered by solar and wind. But the key to being green is to find energy-saving alternatives that DO NOT compromise our quality of life, products, comforts, and amenities. Capitalist consumers should continue to expect and demand the best as the world turns green. -- M.R.  

10 THINGS A GAS STATION WON'T TELL YOU: This helpful resource dispels some myths and provides a helpful guide to chauffeurs and operators pulling up to gas pumps daily.  

SUVs ARE THE ONES WE'VE BEEN WAITING FOR: As much as the government tries to steer green shoots of recovery toward smaller cars, Americans overall prefer the bigger, more comfortable vehicles, as. . .

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INNOVATION: A Texas entrepreneur has come up with a brilliant concept that points the way toward the future of "chartered" "jet-style" chauffeured transportation. And the Bed & Breakfast market is one waiting to be tapped. Let's hope THIS WORKS.

FYI: For more information on E-85 vehicles, please consult this resource. LCT Magazine strives to be an informational industry platform for a diversity of chauffeured fleet vehicles.

LAST MINUTE LIMO PEOPLE: Thanks for all the diligent submissions for LCT's 100 Largest Fleets List; many are coming in with complete insurance and/or vehicle registration information attached. We're planning some new twists to the list this year, including ditching the term "TOP." It was never meant to imply a quality ranking; just quantity. LCT will still accept surveys postmarked May 30 along with early Monday morning fax-n-online stragglers. -- M.R.  

PORSCHE UNVEILS NEW HYBRID:

We've noticed Porsche promoting its hybrid version of the 2010 Cayenne S. We at LCT are curious: Is this a viable livery vehicle? We know it's expensive, but would either the gas or hybrid versions have appeal to enough high-end clients to make it worth adding to a fleet? Do you know of any operators who have them?

More information about the Porsche Cayenne Hybrid at the LCT DRIVING GREEN CHANNEL. -- M.R.

GM's SELF-INFLICTED DEBACLE: Remember how GM panicked and begged last fall amid mea culpa pledges to shape up? If only they could get billions of our taxpayer dollars, they could survive and keep thousands of jobs, while providing plenty of consumer and fleet vehicles? There's no delight in GM's impending bankruptcy -- just a vindication of everyone who properly understood the dynamics of the private sector that pointed to a much needed bankruptcy filing last fall. And here's another prediction: With majority government-union ownership, look for GM to become more like the DMV or the U.S. Postal Service. Consumers will avoid their vehicles as unions stymie quality reforms and the government forces GM to provide light, tight green vehicles that sensible consumers and chauffeured clients will avoid. For the sake of chauffeured transportation and the market for luxury vehicles, GM should spin off Cadillac now into its own viable independent brand. -- M.R. 

DON'T WRITE OFF THE GAS GUZZLERS JUST YET:

An experimental electric Hummer H3 supposedly gets better mileage than a Toyota Prius. This could be a good sign for evolviing green technologies that may some day sustain large, luxurious vehicles. 

Let the industry create a new category of livery vehicles: BBGs:. Big Black Greens. -- M.R. 

LCT’s Top 100 Fleets survey is circulating through the industry as we speak and will be compiled after the May 29 survey deadline. The list will be published in the August issue. Of course, the more accurate the better. So now’s your chance to sound off.

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FROM THE FRONT LINES OF LIMOLAND: "If I had another 25 cars I could get them all out easy," says Robert Tatro, owner of Presidential Limousine Service. "I know people are shopping more by price this year than they have in the past but they still want to do the special event for the prom. Prom is only one time."

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LABEL IT JUST SO: As anyone who's visited LimoCentric of late knows, chatter about the litte Prius really gets the PC fur flying in some industry slivers, since it challenges traditional chauffeured vehicle identities and roles. But this article actually underscores the positive value of the little Prius -- as a viable and worthy green taxi-cab. (The little Prius also serves as an excellent commuter car and a cost-saving government fleet vehicle (utility checks, social worker runs, mayor-mobiles, etc.).

Most amusing is the wink-wink term "green limousines" used in the headline. Glad the headline writers applied tongue-in-cheek "quote marks," since even they can tell the little Prius is not a serious limo or chauffeured vehicle. But dressed up all in yellow with a driver, let that little Prius rip down any road. -- M.R.

HOPE FOR GREEN LIVERY:

The green vehicles now used for limousine purposes obviously are first-generation and still evolving. But they are worthy templates that point to a better automotive future.

With each passing model year, the vehicles become more efficient as the green-power sustains bigger, roomier models. With private and public sector green technology research set to mushroom in future years, the day will arrive when stretches, SUVs, big sedans will no longer carry the PC-stigma of gas guzzler.

The key lesson in green vehicle investments is: Don't settle for little or less, and never compromise luxury standards. Check out the LATEST INFO on the 2010 Lexus Hybrid 450h. You can also see more on LCT's Driving Green channel. -- M.R.

CHAUFFEURED VEHICLE, NO DOUBT:

Glad to see a new limo that defies the less is more mentality and doesn't trigger a livery identity crisis. Although extremely expensive for the average operator, the Maserati limo gets it right: luxury, style, performance, power -- vehicle pleasures worth investing in and paying for. And if an operator can make a profit on one in this economy, then please apply for Operator of the Year.  -- M.R. 

MID-SIZE STRETCH: European Patent Office divulges sketch of Mercedes E-Class stretch limousine. Mercedes' pursuit of future stretches contradicts the notion that the stretch limousine is fading.

JUST FYI: The Limousine Association of Houston circulated the below memo today on how operators should handle swine flu precautions.

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CADILLAC PROFESSIONAL VEHICLES: GM announced today it has appointed a new manager to oversee the Cadillac division that handles vehicle sales and marketing to the limousine and livery industry. The industry is a leading fleet buyer of Cadillac DTS sedans and stretch limousines, and of the Cadillac Escalade models: standard, ESV, and Hybrid.

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FACTS AFLAME: How do you tell Prius owners they wasted their money on an image, a pose, an aura, a. . . green mirage? Well, you shouldn't, really. Too much rage risk. Check out the p(r)oof below. . .

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LIVERY REVELATION: We have seen the light. LCT has discovered that, yes, the Prius can in fact be a limousine.

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CAN YOU SPOT THE TWO FOR YOU? AutosCraze blog has posted the top seven environmentally friendly vehicles. We're not sure why just seven, since we could think of a few more, but it's a worthwhile list. An important caveat: No. 6 and No. 7 would be the only green vehicles on this list that qualify for luxury-based chauffeured transportation. The rest are fine for the motoring public but not chauffeured clients. And of course, the more people get into any large chauffeured vehicle, whether a stretch limo, SUV, limo bus, or motorcoach, the greener the vehicle gets. You don't need alternative fuels to be seen as green. -- M.R.

VALERA GLOBAL was recently mentioned in an article on managesmarter.com about training drivers. They also were featured in the December 2008 LCT for their progressive approach to human resources. Excerpt and link below. . .

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RIGHT-SIZED: The latest trial run of hybrid taxis in New York City shows the Ford Escapes have succeeded without any major problems, and prove durable enough for back-to-back daily runs. This should be encouraging to the chauffeured transportation industry, since evolving green technologies will make larger hybrid and alt-fuel livery vehicles more possible. With the Cadillac Escalade Hybrid, the Mercedes R320 BlueTec, and the LimoGreen Town Car now on the market, there is never any excuse for compromising size, space, and luxury in order to look green. -- M.R. 

WHY NOT? With a small segment of the luxury-based chauffeured transportation industry embracing the Toyota Prius as a livery vehicle, the relevant question that must be asked: Where does it stop? Or, where does it lead?

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JUST A RUMOR -- FOR NOW. Black is the second most popular vehicle color choice among consumers, and obviously the first among chauffeured transportation operators. And while this report dispels any recent rumors, it's not far-fetched to consider that global warming do-gooders might overreach and actually try this stunt. If they can "talk" about remotely controlling household thermostats and "de-carbonizing" much of the electricity grid, then they surely could consider a ban on black vehicles. In this case, going green and keeping the types of vehicles customers prefer must remain a black-and-white issue. -- M.R.

MORE BAD NEWS: We at LCT regret relaying this type of information, but unfortunately it's a sign of the dismal times. STORY HERE. Federal is an industry stalwart, with a legacy going back to the stagecoach era. It is one of the strongest, most trusted coachbuilders in the world, and the industry should count on them bouncing back.

PRICE OF PRIUS PLUNGES: Too bad for those who ran out and bought a Prius during the $4-a-gallon gas hysteria last summer; you paid too much. Priuses and hybrids in general are languishing on lots. Meanwhile, newer, larger hybrid vehicles -- such as ones that would actually qualify as luxury livery vehicles -- are on the way as the technology and diversity improves. Most troubling is the fact that none of the hybrid vehicles lines are their own profit centers for automakers, and some operators have told us they still have to charge a premium above regular rates to clients who prefer hybrid vehicles. Nothing wrong with that as long as a livery hybrid vehicle earns a profit and serves its greenish PR purpose. But as long as gas prices remain affordable, patience and persistence for better green vehicles prove to be the prudent course. -- M.R.  

PRICE POINTS: Reston Limousine had these EYE-OPENING charter bus trip rates published in one of its local papers, the Fairfax Times:

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(SUB)COMPACT POSING IN THE SNOW? Oh, I mean limousine.

Whew, I'm so glad this little Prius, err -- there I go again -- limousine, will spare us from all the global warming fallout. You see, those actually are ash flakes in the picture, not snowflakes, since the Earth is burning up with carbon. But I'm curious about the overall environmental impact of the Prius.

Maybe the Prius-fans who insist on calling the subcompact (or is it a compact?) a limousine/luxury vehicle, or lumping it in with luxury chauffeured transportation, should connect with these brave people trying to stop all the global warming. By the way, does Avis offer the Prius as part of its chauffeured drive? It would fit well into their "limo fleet" of Aveos and Cobalts  -- M.R.

ETHICAL PRACTICES: In this week's LCT operator debate, Linda Moore asks if it is acceptable for your affiliate to farm out -- your farm out. . .

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GOOD INFO SOURCE: If you're looking for a useful info/news source on the web for tracking what's happening with business green programs visit GreenBiz.com. It's been around for years and is a warehouse of information on green trends: news, features, blogs, operations, marketing, energy, resources, and other topics. Of particular interest for you might be State of Green Business 2009, which can be downloaded for free. GreenBiz and Environmental Leader are worth your time for staying up to speed on corporate and government sustainability trends. 

On the subject, LCT Magazine has just posted three articles from its first ever green issue that you can click through and read:
Greening Motorcoaches -- what's happening with charter and tour industry green programs.
Hurry, Hurry? It's Time to Go Green? -- going green four ways: reduce, reuse, recover, and recycle
Can You Go Green and Survive? -- appling sustainability initiatives to secure corporate and group business.
-- J.L.

CELEBRITY CLIENTS: For Toronto operator Roy Stevenson, it took him about 20 minutes to figure out that the woman riding in the backseat with a scarf over hear head was Angelina Jolie. Platinum Limousine was driving her to the Toronto Film Festival. She wanted to chat with her chauffeur, but didn't want anyone outside the car recognizing her. This is unlike most of Platinum's other customers who want everyone seeing them step out of a white limo. More typically, celebrities will be driven in a black sedan or SUV, but the point is: privacy is a top priority. Most chauffeurs/operators won't reveal the identities of celebrity clients unless trying to impress you with good stories during cocktail parties. But they don't want to be quoted on it.  -- J.L.

AUTOMAKER SETS RECORD STRAIGHT ON NEAR-TERM FUTURE OF TOWN CAR Check out the latest on plans for the Town Car and rebates below. . .

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PROM CLIENTS MAY FACE LIMO SHORTAGE: As the recession forces fleet reductions and some operator closures, the supply of limousines for prom night may be a bit tight this year, says Steve Levin, owner of Sterling Rose Limousine in Temecula, Calif., and a 2008 Operator of the Year Award winner. His latest assessment below. . .

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BUS BONANZA: I had a Q&A interview with Eron Shosteck, the American Bus Association's senior VP of communications, marketing, and media relations. More details below. . .

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NEW EDITOR JOINS BLOG: Linda M. Moore, our new Associate Publisher and East Coast Editor, joins LimoCentric as a regular contributor. Her vast expeience in limo publishing, managing, operating, writing, etc, no doubt will enhance all the content fanfare and drama we try so hard to maintain. Her first post below. . .

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PROM BUS: Palo Alto High School in California's bay area has decided that stretch limos are not okay for the prom, but buses will provide the transportation. School administrators say that limos are too expensive and buses are more practical. Students are disappointed in missing out on limo rides and think of buses negatively (who wants to ride a school bus?). What about providing limo buses or minicoaches for the prom? Would this comply with the new school rules? This would offer more affordable per passenger trip costs and provide loads of luxury, comfort, and yearbook photo opps.  -- J.L. 

FEDERAL JUDGES RULE: There you have it; a panel of FEDERAL! judges in Tampa have ruled that a Prius is not a limo. We hope this case sets a precedent nationwide, and delegitimizes the mousy little Prius as both a limousine and a livery vehicle. Using a skimpy Prius instead of a Town Car is like substituting a scrap of tofu for Prime Rib.

If we're going to consider the Prius for a limo, then, what the hell? Why not an xBox or a Matrix for a hearse, with the coffin sticking out?

We at LCT must admit that we get excited about the Oscars; NO, not because of the gaudy designer dresses, but because of all the LIVERY finery on display.

What really amuses us is the celebrity Prius shuffle; show up in the little Eg(g)o mobile, and then leave out the back door after the ceremony in some big black SUV, sedan, or stretch limo to the parties. Amid all the politically correct green posturing and stage drama, we're glad to see the sleek, big, black, luxury vehicles still command the back office and the box office. -- M.R.

(Pictured is starlet Jessica Alba getting pulled over in her Prius because she tinted the windows beyond the legal limit to hide out from the Pooparazzi. Oh, the hazards of the Prius lifestyle!)

OSCAR NIGHT: The Academy Awards will be handed out Sunday night, and it's probably the most important night of the year for LA-based operators. Delivering celebrities to the Kodak Theatre in green vehicles has become an industry ritual. This year, Econation has teamed up with Toyota to promote transporting Oscar lovers in a 2010 revised Prius. "The entertainment industry is working to influence the rest of the world to use more sustainable options for transportation," said Ben Bloch, a managing partner for Econation. The question always becomes: "Okay, so Leonardo DiCaprio showed up in a Prius. Did he demand to be switched over to an SUV two blocks away, right after the awards show ended?" DiCaprio is pretty darn serious about the green movement, so probably not, but other Hollywood stars and execs are making this request, according to operators we've talked to. Regardless, the trend looks like it's here to stay, and the same is true for many corporate transportation contracts worked out by travel managers, meeting planners, and sustainability officers.  -- J.L.

NON-PROFILE IN COURAGE: When an operator doesn't have the b--- (brass?) to own up to basic facts and tries to manipulate an article. . .

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BUS SAFETY: A recent decision by the National Highway Traffic Safety Administration will increase seatback height on both large and small school buses, and mandates three-point seatbelts on smaller buses, according to BUSRide magazine. This is a major step forward for bus safety, and could be a sign that seatbelts will make their way to motorcoaches and minibuses through federal mandates. It's a controversial subject, or else it would have been adopted years ago, as it was for nearly all other passenger vehicles. Three-point seatbelts have brought a huge increase in passenger safety, and should make a positive difference when bus crashes happen. It's not yet clear how safe passengers will be if a bus rolls over, or when other drastic collision consequences take place. Increasing seatback height and three-point seatbelt usage is expected to substantially increase safety for school kids and drivers, and should increase safety levels for other passenger buses -- if it ever gets adopted across the bus industry.  -- J.L.

ROYAL PARTY CAR: LCW Automotive is creating yet another replica of a presidential limousine for those interested. CEO Ken Boyar says the limo will be ready for the public soon. LCW's previous replica (built during the Bush presidency) has been purchased and used by celebrities, international heads of state, the “West Wing” TV show, and the movie industry for films portraying the White House. The new Obama limo, code named "Stagecoach," will take much hard work to replicate since it's now a high security, sedan/SUV fusion, hybrid limousine.  -- J.L.

TURNING GREEN: It's not a big shock, but corn-based ethanol is drying up out there. Corn ethanol plants are constantly closing, and many hurdles are in place blocking other biofuels made from cellulosic materials like wood and sugar wastes. Biodiesel isn't a clear green solution for bus operators, either. Flex fuel and biofuel vehicles aren't going away right now, but it's not easy to find enough fuel stations, and whether the emission reductions, mileage, and cost per mile is worth the investment remains to be seen. -- J.L.

SEDANS: There's a new luxury sedan being offered to chauffeured transportation companies. Towne Auto Group is now offering the all-new 2009 Hyundai Genesis to its Limousine/Livery customers. The Genesis can be had with a 290-hp 3.8-liter V6, or a 375-hp (using premium fuel) 4.6-liter V8. Both engines send power to the rear wheels through a six-speed automatic transmission that features manual sequential shift capability. Luxurious leather seats, automatic dual-zone climate control and wood trim are just some of the appointments this car offers that are typically only found in vehicles costing much more, according to Towne Livery. To find out more details contact Commercial Sales Manager David Bastian Jr. 

BUYING & SELLING: East Coast Transportation of North Florida just bought Executive Transportation & Tours, LLC of Jacksonville, a competitor that brought in $1.5 million in 2008 revenue. LCT has been hearing about and covering M&A transactions lately (including Sterling Rose Limousine in Temecula, Calif., buying other operations). Charles Tenney & Associates has been staying busy putting M&A deals together around the country, according to Tenney. As revenue drops dramatically and debts increase, operators generally have to make such deals to avoid going out of business. And sometimes they're done working 24-7 and appreciate the opportunity to become part of a competitor's organization. We expect to hear more stories like this one throughout the year.  -- J.L.

BMW GETS INTO THE BIGGER ACT: BMW's 730d model with a wider wheelbase is being pitched as the ideal "luxury chauffeured saloon." This model goes head to head with the Mercedes S550, which along with the E-Class, are the two leading luxury chauffeured sedans in Europe now. Mercedes and BMW have made tremendous strides in the U.S. retail market, with factories in the Sunbelt region churning out multiple models to meet American motorist preferences.

Given that European chauffeured transportation companies are at the cutting edge of greener and leaner luxury service, do the S550 and BMW 730d have the potential to make inroads into the chauffeured sedan market as they have in the luxury motorist retail market? Will the future of sedan-based livery involve a mixed fleet of greener Lincolns, Cadillacs, Mercedes, and BMWs? Will a client who drives a BMW and Mercedes as a personal car want to the chauffeured in a bigger model of the same make? All questions that need to be explored as luxury chauffeured service evolves. -- M.R.

GREEN NEWS: Ford announced it will be putting out a battery-electric powered version of its Transit Connect commercial vehicle in 2010. Ford is working with Smith Electric Vehicles, a battery electric commercial vehicle upfitter, to bring the vehicle to market in North America. Is this a passenger vehicle or cargo van? Not clear yet. Click here to see the photo.

In other green news, Peterson Institute for International Economics and the World Resources Institute have issued a report on the economic impact of green products/services on the economy, including creation of jobs. As the recession unfolds, it appears that a chunk of jobs will go away and another will be created -- green companies being one of them. Perhaps these companies will need transportation services. And will global travel also grow and be an important market segment for chauffeured transportation operators? We shall see.  -- J.L.

STAY TUNED: The annual LCT Fact Book survey will be coming out pretty soon, and we look forward to reading operator statistics and comments. There will be a few changes this year on the questionnaire:

• Not just how many fleet vehicles do you have, but how many are owned, leased, and/or exclusive independent contractor vehicles
• New questions about your green vehicles and practices
• Revised fleet and market segment questions to cover corporate meetings and events, motorcoaches, minibuses, bachelor/bachlorette parties, and limo/party buses
• Not just do you use the Internet for marketing, but more details on how this is done

We also ask if you're doing any commercials on local cable TV channels. You never see chauffeured transportation companies doing TV spots on major networks during prime time, but if you'd like to see an example of a limousine commercial scroll down to the bottom of this webpage and take a look at how Silk Limousine in Elmira, N.Y., markets its services.  -- J.L.

MEETINGS & EVENTS: Major travel industry associations are adopting policies for managing meetings and business trips for corporations that have received emergency government lending. This means that for the $700 billion federal bailout and other funding programs that have happened in recent months, travel service suppliers need to be very careful about honest, clear service delivery. Associations such as Meeting Professionals International, National Business Travel Association, and U.S. Travel Association have joined forces with other organizations representing meetings, events, and incentive travel. The plan was "designed to ensure transparency and accountability and protect the one million American jobs supported by corporate meetings and events." Click here to read the press release.

This decision reminds me of the Sarbanes-Oxley Act passed by Congress in 2002. That legislative act passed following the Enron scandal and other sad stories. Corporate executives needed to look honest and legal, and started making changes to their travel practices, including cutting rides in stretch limousines. Town Cars and SUVs were okay, and now minibuses and motorcoaches are favored, too. So, if you've got any of these major banks, financial institutions, Big 3 automakers, or other coporations that have received federal funds, as clients, think about adopting the travel community guidelines for corporate meetings and events.  -- J.L. 

LIMO TEST: Mercedes-Benz is testing out a stretched version of its E-Class passenger car. Car analysts believe it's the basis for an upcoming long-wheelbase version. An all-new E-Class was shown off last month at the Detroit Auto Show, and this stretch version test run will become part of upcoming product offerings. The long-wheelbase E-Class will probably have access to upper-end V8 engines and diesel V8s generating up to 354hp, found in the E500. A V6 hybrid powertrain similar to the one featured in the S400 hybrid might also make its way to the market.  -- J.L.

INDUSTRY DEBATE: We at LCT have been getting an earful for years about fleet sizes, and how so-and-so exaggerates, how fleet sizes don't matter, why do we focus so much on the number of vehicles, etc. Well, the skeptics do have a point.

So LCT would like to put forth a more valid and worthy measuring stick: Profit per vehicle. The true indicator of success in the chauffeured transportation industry is not HOW MANY vehicles an operator runs, but HOW MUCH each vehicle generates in profit as an independent unit. An operator with, say, 4 vehicles that each generate a 25-35% profit margin is more successful than the operator with 20 vehicles who has some generating double digits, others single digits, some flat, others negative or just parked on the lot.

The question then becomes: Would 9,000 plus operators be willing to disclose profit margins on each of their vehicles via a certified audit,  and a "Top 100" list evolve out of that? Somehow, we think this is as likely as the federal government junking the IRS tax code in favor of a flat-tax postcard 1040.

So we're back to counting chauffeured cars. That's why LCT is left to focus on fleet sizes. -- M.R. 

TOTAL TRANSPORTATION: The wave of the future: luxury ground transportation. This means high-level customer service rides in motorcoaches, mini buses, shuttles, limousines, SUVs, vans, and sedans. Chauffeured transportation operators are going this route, which inspired the new Limousine, Charter & Tour magazine name. Read all about the rebranding decision. It's also a strategic decision for bus operators. For example, New York-based USCoachways is now offering limousines as part of its transportation services. Where is this all going? Operators are now focused on creating luxury ground transportation companies, expanding their focus from one vehicle category to total transportation customer service options. This means marketing more to meeting planners and corporate travel managers, tour operators, destination management companies, sports and entertainment, and inbound international travelers.  -- J.L.

Just as you can count on an International LCT Show to feature the latest limousines and boozy networking, the post-Show fallout always brings on the nasty e-mail, the snarky phone call, the bad-mouthing about an operator. . . .

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STRETCHING IT: British public officials in Birmingham and towns across the country are not happy with the increase in stretch limousines, which are usually built by U.S. limo manufacturers and imported. A traffic commissioner will be meeting with the UK limousine trade association and local authorities from across the country to discuss safety issues. Chauffeured transportation was provided for years through luxury sedans, which can weave through the tight streets and not cause as many logistical problems as stretch limos. But young customers have loved the stretches. It will be interesting to see what happens.

In other global news, Australian operators are feeling the recessionary pinch as business drops 30%-40%, much like what the U.S. industry is experiencing.  -- J.L.

BUS SHOWCASE: Buses were the center of attention on the show floor at this week's International LCT Show. Galaxy Coach, based in Santa Ana, Calif., participated for the first time and showed off a mini coach designed to look like a medium-sized motorcoach. And nearly every coachbuilder/manufacturer had some sort of bus to exhibit, especially shuttles and mini buses built on Freightliner, Ford, and GMC chassis. These will usually hold 25 to 35 passengers, and several have been designed as party/limo buses. Operators expanding into buses are getting attention in the press - from LCT (now called Limousine, Charter & Tour - read more about it later today in Driving Force) and from newspaper reports. Reston Limousine Service, based in Sterling, Va., is good at promoting its bus marketing programs. Bus business was a subject of high interest at this year's LCT Show, and it will continue to grow.  -- J.L.

HAIL TO THE CHIEF: Have you been hearing enough about President Obama's customized Cadillac limousine? It's a customized, securitized, prototype Cadillac sedan/SUV fusion. And this isn't the first time that it's happened. Take a look at Popular Mechanics' ranking of the seven best presidential limousines, with photos and descriptions of what was unique about those cars. Another facet of the Obamo limo has been a set of specialized Goodyear tires. Perhaps presidential limousines are the research and development motivation factor for testing and trying out safer, highly functional auto components.  -- J.L.

SPECULATION: We at LCT admit we're obsessed with the Town Car and its possible successor. We just want to make sure the newbie after the 2010 model year is just as good or better. So is this a BIG HINT? -- M.R.

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STRETCHING IT: A Concord, Calif. resident wrote a snappy letter to the editor suggesting that Limousine Liberals start riding in Toyota Prius stretch limousines once coach builders start making them. Well, if they really want one, a small customized Canadian coach builder first put one on the market more than a year ago. Other than that, LimeLite offers customers a stretched Mini Cooper, and a Chevrolet Tahoe Hybrid stretch. Other than that, you can always offer LimoLiberal politicians an airport run in a Town Car, SUV, minibus, or anything else they're perfectly happy riding in.  -- J.L.

SEDAN PLAN: The Lincoln Town Car is the essential sedan used across the country in all types of ground transportation services: limousine and chauffeured transportation, black car, towncar operators, certain taxi companies, livery drivers, and then there's rogues. It's the foundation of the industry in Oregon and enticed a retired owner to get right back into the business. When the Town Car goes out of production at the end of the 2010 model year, it's not clear at all what will become the mainstay sedan. Will it be a Cadillac or Chrysler model, or another Lincoln? Will hybrids and alt-fuel vehicles fill some of the void? The sedan must meet certain criteria: it looks good and rides comfortably; it has adequate backseat and trunk space; it will run smoothly and not breakdown at high mileage (up to 250,000 miles) if service and maintenance is consistent; it's affordable (somewhere in the $35K-$40K range); and, there are enough cars manufactured and distributed to be a viable option across the country and into Canada. If it has reduced CO2 emissions, or could be run on alt-fuels without a heavy alteration cost, that would be good, too. Let's see how this wish list goes. -- J.L.

DETROIT ROCK CITY: Hybrids and electrics are the center of attention at the North American International Auto Show in Detroit. Environmental Leader put together a summary of green offerings, including the Honda Insight, Chevrolet Volt, 3rd generation Toyota Prius, and Ford's plans for upcoming model years. The Big 3 (especially GM) have been emphasizing hybrids and AFVs in its media coverage and promotions, as have major foreign automakers (especially Honda, Toyota, and Mercedes Benz). When the alt-fuel vehicle movement began right after federal environmental legislation was adopted in 1990, it was full speed ahead until the mid-1990s, when affordable gas prices and the mass market production and discount offerings of pickups and SUVs took over Detroit and moved Toyota and other automakers in that direction. It's more than ironic to see Detroit and the global auto industry in an economic vice grip, but this time, green vehicle offerings are the primary focus. -- J.L.

BAD CUSTOMERS: I am sick and tired of reading news stories about chauffeurs being robbed or hijacked by criminals fleeing bank robberies, or being crashed into by a drunk driver, or some other wrongdoing. There's no way to protect them from everything bad that can happen, but practical operators do what they can to hire the right chauffeurs, train them constantly, track them with GPS, communicate through hand-helds, dispatch them effectively, and move them away from weather disasters, traffic tie ups, and other calamities. Yet there's no way of making them 100% safe, even if they learned martial arts or carried a gun. Limousines and chauffeurs get a lot of attention out there: they represent wealth, glamor, and opportunities for good guys and bad guys.  -- J.L.

NEW MKS: While Ford Motor Co. remains mum on the successor to its famous Lincoln Town Car, due to expire after the 2010 model year, we can't help but note with interest this development.

Now Ford has repeatedly said the MKS will not succeed the Town Car, but then again. . . luxury vehicle, plus green technology, plus V-8 performance? Is something walking and talking like a Town Car?

In any case, there is still considerable doubt as to whether the MKS will succeed the Town Car. We happened to be walking by a black MKS in a parking lot and noticed the legroom is considerably less than that of an Executive L. Even stretched six inches, it would appear less. Hopefully, Ford ends the suspense soon and unveils a livery vehicle destined to secure its longstanding market share. -- M.R.

SPECIALTY NICHES: Revised federal regulations meant that a local transit agency had to stop running trolleys in its fleet, which gave Rix Limousine, a Pennsylvania operator, a new market opportunity.  Owner Rick Stancombe showed off his trolley for the local newspaper, and told the reporter he's already booking summer trips in his classic trolley for 2009 and 2010. Of course it' s not really a trolley running on train tracks, even though it looks just like one. It was built 20 years ago by specialty manufacturer Molly Trolley. Operators with a few specialty vehicles in their fleets, including vintage cars, usually do well booking them for weddings, family reunions, anniversaries, and other special events. -- J.L.

PRICE TRACKING: Gasoline prices have increased 10% in the past week, but don't expect it to go right back to $4+ a gallon anytime soon. Analysts expect fuel prices to continue climbing, possibly back to where they were in the summer, but not in the short-term future. Dramatic reduction in fuel consumption and purchasing has caused the price drop, and it's similar to everything else shaping the global economy these days. Houses, stock shares, new vehicles, and retail consumer products are way down in price, just like gas. All of this will stay low until individuals and organizations choose to start spending more. Everybody is holding back now and cutting back expenses, afraid of losing jobs, investments, houses, lifestyles, you name it. Cheap gasoline isn't enough to motivate fuel consumption increases yet. This will all change, when people decide to start spending.  -- J.L.

EAST COAST UPDATE: Eleven Northeastern states are discussing a "Low Carbon Fuel Standard" aimed at carbon reduction in vehicles and buildings: Massachusetts, New York, Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, Rhode Island, Vermont, and Pennsylvania. These states "hope that the new standard will push companies to develop cleaner fuels and related technology in order to comply with the standard," according to the AP. And in December, California adopted a similar plan to cut greenhouse gas emissions. These regulatory issues are still being pushed in many states regardless of the economic recession. This is why Green Ride Global, Limousine Environmental Action Partners, and LimoGreen have become important to chauffeured transportation operators. Corporate travel program requirements and public interest have also motivated operators in all ground transportation sectors to go green and tell their stories.  -- J.L.

GREEN HERE TO STAY: U.S. hybrid petro-electric vehicle sales were down 53% in November from one year earlier, while overall auto sales were down less: 37%. Environmental Leader reported this story. Obviously, rapidly dropping gasoline prices and recessionary panic motivated consumers to back off purchasing hybrids when they can spend less on the acquisition of something else. Automakers and dealers are offering tons of deals these days, so why spend a little bit more on a hybrid? Does this mean the green movement is going away? No, it doesn't.

There are two reasons for this perspective: one is that the economy is in deep trouble and everyone is open to embracing something that might work, including GM and Ford investing in and marketing green products. The green economy (which affects autos, home building, offices, lighting, heating, etc.) is expected to create lots of jobs in this country and business opportunities. And many corporations have built in green practices for purchasing and travel procedures. Another reason why this won't go away: Americans want to conserve and spend less, and get the most out of their dollars. (Does this remind you of people who lived through the Depression?) Green practices, including driving (or being driven in) hybrids, hydrogen fuel cell, and alternative-fuel vehicles, are part of living within their means.  -- J.L.

PARTY PALACE: In the Scene Limousine has launched a marketing program in the Phoenix market called Naughty on Wheels in Scottsdale. Click here for description and cute chick photo.  During the trip, customers can receive a free gift bag from Porn Pinatas, enjoy food and drinks at RA Sushi, stop at Castle Boutique store for lingerie or adult toys, and then party, party, party at their favorite club in Scottsdale. What a night! Operators around the country have done well going outside airport runs, weddings, and proms. Packaging and marketing special nights on the town can produce big dollars.  -- J.L.

SHOP AROUND: Mystery shopping is one of the most effective, low budget methods for conducting market research on your competitors and your own company. The National Federation of Independent Business provides tips on making it work for you. Do you have friends and family that care about your business and want to help you through a quick and easy process? Have them make phone calls for booking trips and see what they find out. Better yet, have them take trips and report back to you exactly what they thought about everything from start to finish.  -- J.L.

DIVERSITY: While reading this news piece on Pittsburgh Transportation Group hiring a new HR manager, it struck me once again how many sizable operators have over the years expanded their fleets beyond chauffeured transportation. And that also means taxis, which is ironic since the taxi industry has been hostile many times to the limo business when it comes to lobbying and pressuring airports and state/municipal bureaucrats to go easy on taxis and take it out on limos. Perhaps this will change that picture long term as taxi companies continue to lose revenue and chauffeured transportation expands. And perhaps the long term growth will be tied into operators becoming transportation companies and not just limo companies. Metro Cars (Taylor, Mich.) and Harrison Global (Waltham, Mass.) operate taxis along with chauffeured vehicles. AFC Corporate Transportation (Houston) has put school buses into its mix. And there are plenty of other operators who are building impressive transportation fleets especially through motorcoaches and shuttle/limo buses. The management duties are similar: hiring and training drivers; financing, maintaining and remarketing fleet vehicles; dealing with licensing and regulation mandates; setting up corporate accounts. Once you get into the transportation business, you can expand those skills and resources into ancillary markets. This could be a way to stabilize revenue and profits during economic downturns.  -- J.L.

UNAFFORDABLE, IMPRACTICAL LUXURY: We don't know of any operators who rent out a Bentley -- yet -- but even the highest of the high end is going bio-chic, as in ethanol and other fuels made from our food supply. We at LCT have an overt hostility to bio-fuels. The spectre of rich clients and royal families floating along in Bentleys supplied by the foodstuffs of lesser mortals really rubs us raw. This auto green blog makes a good point about clean diesel as a more sensible option. Mercedes (www.MBUSA.com) has hit upon the right formual of clean diesel and low-emissions with its Mercedes R-320 BlueTec model, new for 2009. This ideal vehicle for livery will be reviewed in the March issue of LCT Magazine. -- M.R.

NO 300s FOR 30 DAYS: Dismal Detroit gave us a first taste of bankruptcy today, shuttering all Chrysler plants for 30 days due to dwindling sales. For chauffeured transportation, this obviously affects the livery and limo-friendly Chrysler 300. No worries about finding available models, though, since there is plenty of inventory in showrooms. Only problem is many buyers can't get the credit they need. -- M.R.

HEADS UP: Buses ready to roll during tough economic times.

SKEPTICISM NEEDED: Americans are being implored, begged, beseeched, nagged about bailing out the Big 3 automakers. Why such desperation? Are we getting the full, accurate picture of options and consequences? Should colossal bungling and irresponsibility by management and unions alike be rewarded with our taxpayer money? This alternative view provides some sobering facts that say, NOT SO FAST. -- M.R.

RIGHT!: Stretch limousines have been controversial in England as they've entered the market in recent years. Operators had been transporting in sedans for years until young people became obsessed with stretches and caused problems on narrow United Kingdom roads. A Welsh mother just got into trouble for trying to kick a mirror off a limo; it's not clear whether she doesn't like limos or was too plastered to do anything else. The deal is, there's no good news on stretches in the UK.

MASSIVE TRANSIT: The Obama Inauguration next month gets bragging rights for attracting record crowds, but now transportation providers and traffic coordinators are realiziing the challenge of getting everyone around. More than 10,000 charter buses alone will descend on Washington, D.C. We're pleased to see the best of chauffeured transportation on display: thousands of buses, SUVs, sedans, and limousines. But where will they park them all? One operator told LCT that he is providing free subway tickets to any clients who get stuck in traffic. In any case, there is no excuse for anyone to ride alone. And let's remember the inauguration of the 44th as the one where chauffeured transportation came to the rescue. The politicians can thank the industry with less regulations. -- M.R. 

ONE DAY AT A TIME: Day trips by bus are a good source of revenue, according to a study by DePaul University. Charter and tour bus trips usually cover weekends or longer, but intercity day trips are a growing market factor. Soaring gas prices motivated the consumer surge, but enough of them truly enjoyed the luxury experience to continue booking rides, according to ABA. Intercity trips can be marketed to both retail and corporate customers - wine tours, historic city sites, sporting and concert events, company meetings - all of these can happen in one day and can lead to more group travel and event reservations.

SO SHOULD YOU? With gas now below $2 per gallon -- even in California -- c'mon, do you really need the fuel surcharges? This cab service, doesn't. Discounting and special deals may not be the preferred image of luxury transporation, but they sure are the buzzwords for the consumer economy of 2009. That applies to chauffeured transportation, too. With gas below $2 per gallon, we are now back to 2005 pricing levels. Were many operators levying fuel surchages back then? -- M.R.  

BUS BONANZA: Package tours and trips are an important way to build bus business. If you're going to spend $400,000 plus on a new motorcoach, the vehicle needs to be utilized at a strong enough rate to cover costs and build profits. Setting up corporate employee commutes is very good, and working road trips, and company special events. To succeed, building good retail business helps accomplish goals, as Reston Limousine has learned. Reston sends out attractive email promos all the time to highlights its New York shopping extravaganza and other exciting trips. -- J.L.

GREEN IMAGE: Why are Big 3 CEOs riding in hybrids to lobby for federal loans, instead of private jets or non-hybrid luxury cars? It's all about putting out the right image. Automakers need federal funding, and have come back for round two of lobbying efforts - and want to avoid criticism for the image they're projecting. Corporate execs learned this lesson in recent years and have been switching out of stretches and into sedans and SUVs. Having hybrids and other alternative-fuel vehicles ready for executive transportation continues to provide revenue opportunity. High-level execs still need to be chauffeured, and want to look good when stepping out. -- J.L.

MORE DRAMA: Ford CEO Alan Mulally just told the Wall Street Journal he's concerned that GM and Chrysler may not survive. OUCH!!!

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JUST IN CASE: Ford Motor Co. submitted a plan to Congress yesterday outlining its strategy to restore profitability, or break even, by 2011. Ford will be introducing electric and plug-in hybrids, eliminating its corporate jets, cutting executive compensation, and asking its labor union to be more flexible. Ford is asking the feds for a $9 billion line of credit, but believes it can get through the financial crisis without borrowing the money unless market conditions sink way down. The Detroit News is carefully tracking this story along with news updates and analysis of GM and Chrysler's lobbying efforts.

BUSCENTRIC: Stay tuned for much more coverage of charter and tour bus news and management topics in LCT Magazine starting in the February issue... and a new LCT blog focusing on the bus business and what's happening with motorcoach and shuttle buses. Having buses in your fleet and marketing them to the right customers is a great way to build business, even during a recession. It's a very important industry sector for LCT to expand its coverage. When you talk to operators active in the bus business, they'll tell you two industry associations are important to know about and consider joining. One is United Motorcoach Association and the other is American Bus Association.  Their websites are chock full of industry info and resources.

QUALITY ACHIEVEMENT: Congratulations to two industry coachbuilders for getting Cadillac's official stamp of approval. Information and links below. . .

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MY HOW THINGS CHANGE: The Los Angeles Auto Show is considered the first major auto industry event for the new model year. It used to be in January, but ever since being moved to November, it's competed less with auto shows in Detroit and New York and has provided a first-look at cool new stuff. The irony this year is that GM and Chrysler gave it a thumbs down, and Ford was the only Big 3 manufacturer to attend and show its cars. The Detroit automakers must keep their costs well trimmed, so it's not surprising they stayed home. Another interesting part of the L.A. Auto Show is the central focus on green, altnernative-fuel vehicles, even as auto sales plummet down and gas prices go the same route.  -- J.L.

USED MARKET: Be careful when looking for a used limousine. Customer service and quality must remain top-notch during a recession, and livery vehicles should be impeccably presentable. With that said, does it matter if the customer knows if the vehicle is an 05, 06, or 07? A 99 would be pushing it, however. More information at the Limousine Trader.

 

ADAPTING CHARGES: Eli Darland of Rare Form Limousine in Bellevue, Wash., posted a response to my question about fuel surcharges and how they're affected by dropping gas prices. He had this helpful comment: "Using the FedEx or UPS formula based on your local filling station price can help standardize fuel surcharges for your area in a way that the average person can understand (and research). The charts and systems for implementing them can be found on the company's respective websites." If you want to see the fuel surcharge information he's talking about, go here for FedEx and here for UPS. And let us know what you think. -- J.L.

BENEFITS OF BUSING: Charter and tour bus rides have been increasing in this country and should continue to do so next year, according to a report released by the American Bus Association. Why is the industry's revenue growing even though economic conditions are poor? Part of the customer demand this year came from high fuel prices and concern over green issues. Yet even with declining gas prices, things continue to look good for the industry. The report cites a Travel Industry Association study showing that 41 million Americans chose not to take airline flights over a recent 12-month period simply because of expected hassles associated with flying; consumers want to have transportation options. And nightmare gridlock in many highly trafficked corridors, particularly in the Northeast and on the West Coast, created an opportunity for motorcoaches. All of this is good news for operators who are building up their bus fleets.

TOUGH CALL: An event planner in San Diego asked me the other day why operator fuel surcharges haven't dropped recently along with gas prices. I didn't know the answer. A TV news story from Bakersfield, Calif., made me think of this incident once again - Vintage Limousine told the reporter they're spending less on gasoline but fuel surcharges will remain the same and the company will offer customers discount specials. Experts in the fuel business expect oil prices to go back up again, but for now, they're in a downward slide. So, the question remains: What to do about your customer fuel surcharges? -- J.L.

GETTING THE WORD OUT: Towne Auto Group's David Bastian sent out this letter to the chauffeured transportation industry to build support for the Detroit automakers during a very tough time.

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STILL GREEN: The "green" movement is not going away, even as the recession deepens and gasoline prices continue dropping. Corporate accounts are pushing less for hybrids and alternative-fuel vehicles, but it's not going away. In fact, the green movement is expected to be an expanding part of the U.S. economy that will add jobs, technology, and innovative services while other industries slide downward. This will come through greening up buildings and houses, C02 reduction programs, recycling programs, and more green vehicle options. General Motors is basing much of its future on hybrids (especially Chevrolet Volt) and other alt-fuel models, and this is the case with other major manufacturers. In this industry, operators continue to launch green programs, comply with corporate client requests, and learn more about how it all works. Take a look at the Hybrid Limo Express website. This operator went into business in 2007 and was ready to be there for the New York City Taxi & Limousine Commission's black car MPG mandate in early 2008. Hybrid Limo Express has established itself as NYC’s largest fleet of hybrid vehicles (200), comprised of hybrid Lexus RX400s, Toyota Camrys, and Toyota Highlanders, according to the company. And there are other operators continuing to do quite well during the economic downturn. It's a valuable market niche that faces economic challenges like everything else, but will be alive and well going forward.  - Jon LeSage

ROLLING RICHES:

With chauffeured transportation so focused on being finicky and frugal, we believe the times are ripe for a backlash demand to emerge for blatant luxury and excess. It can be good for the financial soul in set doses.

This $600,000 Rolls-Royce stretch makes the ultimate statement on behalf of classy comfort and premium brands. We would marvel at any operator who can make this stretch a profit center unto itself.

But you may have to start out looking for clients in the global gold-spot of Dubai of Arabia, where wealth cannot be spread any further because everyone is neck-deep in it. -- M.R.   

GAS GUESSTIMATE: Gasoline prices have dropped to their lowest level in 21 months, with the national average now at $2.24. With the economy sliding downhill, at least there's one good trend happening out there. It does raise some questions for the chauffeured transportation industry:

-How long will this stay low? Oil industry analysts have differing opinions; some believe it will spike back up once demand increases. But they don't really know.

-Do operators need to reduce their fuel surcharges? If you increased to 10%, do clients expect you to go back to 7%?

-Will operators still be asking for green cars? Are the corporate client requests for green cars still strong as companies struggle with the recession? Will the green movement still be a top priority for the public and customers?

Lots of questions. Let's see what happens.  -- J.L.

GET JUICED: We've just heard about an online supplier of parts and accessories for the hybrid and alternative fuel automotive market. It's called JuicedHybrid, and it’s a technology platform focused on user experiences of hybrid enthusiasts. It’s a good place to review the latest product offerings, and order parts and accessories that might not be readily available nearby.

THEY KEEP GOING AND GOING. . . As fuel prices reached the sratosphere this summer, gleeful detractors of the SUV started writing its obituary. While new SUV sales have declined, the number on the road has not, as this study shows. Despite all the hand-wringing about global warming and going green, Americans, by golly, still like their C&Cs: Comforts and conveniences. As anyone who has owned or leased an SUV will tell you, the vehicles may be bulky but they are so practical and user-friendly. Of course, that's why SUVs have succeeded spectacularly in the chauffeured transportation market; they blend in to traffic while accommodating every possible luxury amenity. And if you can make them go green by sacrificing nothing, so much the better. Don't let the latest hip political chatter about shared sacrifice fool you. SUV users and drivers owe nothing to anyone. Operators need not feel obligated to compromise the feasibility of SUV transportation in the name of sharing wealth. -- M.R. 

GOT GAS?: Political candidates, environmental groups, and the auto industry are still pushing for alternative fuel options. As gasoline prices drop, the emphasis is more on having less dependency on foreign oil and more on domestic fuel sources. The St. Louis Post-Dispatch delved into what's been happening lately. While there are still criticisms of using natural gas as an energy source, such as CNG powered vehicles, it's an attractive option for many U.S. fleets, including chauffeured transportation.

LOOKING AT HISTORY: One more thing on presidential lmos - the New York Times just posted a very cool slide show tracking the history of these vehicles. Take a look.

LIMO TANK: Whoever becomes president and takes office in January most likely will be driven around in a new high security limousine similar to the prototype model in this photograph, according to a New York Times report. The raised roof and wide windshield pillars on this truck-based Cadillac model are inherited from the ultra-armored limousines that entered presidential service in 2001. High level safety and security is now a higher presidential limo priority than it was years ago.

A federal judge just ruled in favor of taxi owners in New York City who don't want to be forced to acquire 25 MPG cars. No word yet on how this would affect black car operators. Stay tuned.

WHAT'S NEXT?  As I finished editing an article on van pools coming out in LCT's December issue, I thought about discussions I've had with operators in the past few months. For van pools, the issue is that luxury chauffeured transportation is not a hot commodity for corporations and government agencies using these services. They might not be willing to pay more for a plush van and a chauffeur. My thought: maybe this isn't such as a bad situation. There are many operators around the country who've grown and added subsidiaries in all scopes of transportation, and this includes ambulences, school buses, moving trucks, "black cars," and taxis. Yes, I said it: taxis. These operators are becoming large ground transportation companies. They also provide classic luxury chauffeured services, but can basically service any needed transportation in their market area. As the economy sours, it's important to look at viable options for your company. Van pools might be a good move to make, but it might require flexibility on your part. -- Jon LeSage

UNDERWHELMING: Check out the launch of a global reservation system for hybrid limousines. Electricar.com may be a great concept with great execution. . .but there is a problem. These fleet vehicles ARE NOT limousines, nor are they luxury sedans like the DTS or the Town Car. Yes, the Lexus 600h almost qualifies, but take a peek in the battery-stuffed trunk and see how many checked bags and carry-ons actually fit. Lost in the spectacle of ga-ga greenery is the emphasis on ROOM. And it goes without saying that the Prius and Camry entries are just laughable. Let's just sell those little hybridette buggers off to Avis and be done with them. If anyone ever shows up to pick you up in a Prius or Camry, then hail a cab. 

So here's a proposal: This industry should start taking "hybrid limousines" seriously once the technology can actually SUPPORT a limousine or luxury vehicle. If operators compromise on comfort and amenities in the name of going green, then don't be surprised if the industry loses its luxury reputation. The bargain here is that the limousine and chauffeured transportation industry should only spend time and money going green if it can maintain fleets of big Lincolns, Cadillacs, Hummers, etc. In fact, instead of letting the green gremlins constantly rate us with "carbon credits," let us rate vehicles among the automakers based on "limo credits," or economic and consumer viability. It could be the industry version of Consumer Reports, or a livery version of Zagat.

We may be entering a political era of schmaltzy "shared sacrifice," but we don't have to extend such collectivist crockery to luxury vehicles. -- M.R.

Gasoline prices have now dropped to their lowest level in nearly 19 months, according to the AAA's weekly survey. The national average is $2.668, about 35% lower than at its highest price ever in mid-July.

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Here's commentary from New York City Taxi & Limousine Commission Chairman Matthew Daus on the Metropolitan Taxicab Board of Trade's lawsuit on the black car 25 MPG rule.

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The Boca Raton Concourse d'Elegance will be coming up again in February. There are other showcases of classic, antique cars and motorcycles that have been held around the country for years; Pebble Beach is one of the better known events. There is a growing audience in the U.S. for these events - people are buying and selling classic cars and love attending and having their pictures taken. Chauffeured car companies usually do well offering clients classics for weddings and special events. They don't always own these cars - they might be loaned to them by a local classic car trader. Classics look good in company promotions - on websites and in brochures.

CUSTOMER CONFLICT: It's not an easy time for operators, especially those in hurricane zones or dealing with corporate clients going out of business. Unfortunately, there's a more regular, routine problem that comes up: dealing with unruly, violent customers. Two stories were posted with this sad tale - one in Toronto and one in Daytona Beach. Why is it that an industry that provides such a high level of service gets dragged into these messes? Passenger alcohol and drug overuse is part of it, along with powder keg problems in major cities. Many chauffeured companies do what they can to subvert or stop these fights through chauffeur training, dispatcher communications, law enforcement agency relationships, and vehicle security equipment.

NO SO FAST: This story about the Ford Escape Hybrid shows why the move to greener luxury absolutely cannot compromise any standards with regards to safety, comfort, size, and covenience. In the zeal to curb carbon emissions, regulators, automakers, and the industry need to make sure haste does not lead to waste. -- M.R.

The limousine industry became an actual industry in the 1970s/1980s, and before that it was limited to presidents, kings and queens, statesmen, movie/rock stars, and the very wealthy. Car collectors enjoy viewing and riding in classics such as Woodrow Wilson's Pierce-Arrow, which is pictured at the left. Mercedes-Benz has lately been promoting its new S600 Pullman state limousine. Queen Elizabeth II used to ride around in this elegant car. Elegant limousines will always be used by the rich, famous, and powerful, even as businessmen shy away from stretches and ask for executive vans, SUVs, and sedans.

With American, Continental, and Delta reporting Q3 losses, airlines are analyzing corporate markets to see which way the wind may blow in the next quarter. For Continental, energy companies are continuing to travel, the auto industry has plunged downwards, and pharmaceuticals are expected to reduce slightly next year. American Airlines says that New York, the epicenter of financial markets, has been the hardest hit region. This is yet another development that points the way toward chauffeured transportation companies convincing corporate clients and prospects that ground transportation offers them advantages over air travel. They still need to take business trips, and if they're thinking about traveling 100 to 250 miles from their offices, ground transportation is the way to go, especially for group trips.

TOP 100 FLEETS: Jim Luff analyzes the pluses and minuses of LCT's annual Top 100. Building your reputation for quality service matters more than making the list, he says.

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STRETCH MARKS: Corporate executives have been shunning stretch limousines for years now, especially after the Enron fiasco happened and federal corporate clean-up legislation was passed earlier this decade. And the negative public image goes back even further, especially into the 1980s. That's when people were worried about being perceived as similar to Gordon Gekko. Gekko was the main character in the hit Oliver Stone movie,"Wall Street," which lambasted financier corruption and ironically came out the same year as the October stock market plunge. These days, corporate execs want chauffeured rides, but they're being picked up in black sedans, SUVs, buses, and executive vans. Stretches are cool for retail customers (especially kids) who want them for special events and nights on the town. My, how things change.

DARK DAYS: Seeing a funeral hearse can bring up feelings of dread, especially for a military family. It's a very sad day to go through, but families need a professional transportation company to provide excellent service. While LCT Magazine doesn't cover the funeral industry, it is an important part of the business for many operators. It's also meant a lot to auto manufacturers, especially Lincoln and Cadillac, which have built base models that have been modified and turned into hearses by several coachbuilders. Accubuilt is one of the largest chauffeured vehicle manufacturers and owns DaBryan Coach Builders. It also owns Superior Coaches and Eureka,  two major builders of funeral vehicles. Accubuilt has other brand divisions with specialty vehicles such as Tuscany and Accubuilt Mobility. This is an important trend for manufacturers to reconcile, as the need for diverse chauffeured vehicles expands in the global economy.

Even if the economy was purring like a happy cat, operators and chauffeurs must deal with a constant pressure: collisions. On Saturday night, a racing car in Fort Worth, Texas, smashed into a stretch Hummer, injuring 10 passengers. When you look at the crash photo and see how punched in the Hummer was, the good news is that no passenger was killed. On the other side of the coin, a sad thing happened in Holyoke, Mass., when a chauffeur struck a bicyclist and then died soon after stepping out of the limousine to see what he'd done. Bad events happen in this business regularly - roads are packed with vehicles, bicyclists, and pedestrians, and things can get out of control.

NOT LOONY: At first glance, the VW Phaeton should deserve a spot in our loony limo gallery, but the stretch limousine is more likely to make you mad instead of laugh. The quality of VWs has plummeted since the German automaker peaked in the U.S. in 1998-2000 with its VW Jettas and Passats. I know from personal experience that a Passat is not a reliable vehicle, incurring all kinds of maintenance problems and repairs well before old age. I finally got rid of it at 53,000 miles. So it's rather pathetic to see a VW Phaeton limousine feigning livery luxury and reliability. We didn't even know there was such a thing. The Phaeton was VW's response to the BMW 7-series and other high-profile luxury sedans in the $85,000 to $120,000 range. It sold so poorly in the U.S.during the early 2000s that dealerships yanked it. VW should stay out of livery; it's not a car associated with reliable, classy chauffeured transportation. -- M.R.

BTW/FYI: A Phaeton limo carrying an Austrian governor, Joerg Haider, crashed at 88 mph Saturday night in Klagenfurt, Carinthia, kiling the Neo-Nazi sympathizer. No mourning needed for the vehicle or its occupant.

WHERE'S THE CREDIT? While loan terms of all types become stricter, swapping and shopping for a vehicle is still possible. Swapalease.com may be a decent alternative in a constricted market if you really need a vehicle. Swapalease.com is an automotive lease marketplace and the pioneer of facilitating lease transfers online based on the company's patented processes.

Operators with vehicles carrying more than 15 passengers (that means 14 plus driver) is requiring more from state and federal Dept. of Transportation standards, no matter if it's a stretch limo, bus, or van. Limousine Association of Houston President Joe Jordan sent out this Texas DOT summary to members.

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MAYBACH MADNESS: The chauffeured saloon, the most expensive, luxurious, and exclusive livery sedan worldwide, debuts at the Paris Auto Show. It may not be the best investment during a recession, but it could work in areas where the rich keep spending regardless of overall circumstances. The Maybach makes the Mercedes S-550 look a bit basic.

The credit crisis drove down U.S. auto sales in September - read all about it in this Detroit News piece (a great newspaper to look at regularly to follow the auto industry, by the way). During retail sale downturns, automakers are usually open to making good incentive deals with fleet buyers - this might be a good time for you to make that happen.

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ELECTRIC CHARGE: Silicon Valley-based Tesla will be offering a $60,000 five-passenger luxury sedan powered by lithium-ion battery packs. It's part of the company's new $250 million assembly facility where the first sedans are likely to roll off the assembly line in late 2010. The new plant is expected to produce at least 15,000 sedans — up to 30,000 with the addition of a second shift for sale in Europe and the U.S. Read more in BusinessWeek's coverage.

JIM LUFF REPORTS: Our operator-editor got fired up while watching his favorite TV show during which a chauffeur was injured in a collision, and they kept referring to him as a "limo driver." What's the difference between the two? Jim reminds all of us why use of the term "limo driver" is an industry faux pas.

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HYBRID-LUXURY:

Mercedes-Benz will unveil its first hybrid luxury sedan in 2010, the same year that will be the Lincoln Town Car's final model year. A review of the 2010 Mercedes-Benz S400 BlueHybrid.

Mercedes, which provides the S-550 as a staple of European livery markets, appears to be aiming toward a larger share of the U.S. sedan service market.

Mercedes made a noticeable mark on the trade show floor of LCT East earlier this month, with its 550 and new R-Class models.

Economic and automotive forces will redefine the next decade of luxury transportation: green, sophisticated, stylish, and solid.  -- M.R.

The U.S. Senate just passed a $25 billion loan program for automakers building fuel efficient vehicles. The House also passed this bill on Wednesday and President Bush is expected to sign it by end of day tomorrow. Automakers have been lobbying hard for this money for nearly two years as they feel the pressure of increasing vehicle fuel efficiency at least 40% by 2020. To reach this level, automakers' costs will be more than $25 billion, but they've been asking for a cost-saving loan program such as this one. Detroit was able to get what it needs during days of $700 billion loan clamor.

The New York City Taxi & Limousine Commission has extended the new car purchase 25 MPG mandate on taxis out another month until the end of October. This happened after taxi owners sued the city, and the TLC is waiting for a verdict. Read all about it - this will impact Black Car operators and their Jan. 1 start up, and Luxury Limousine operators are closely following the story.

AVIS GETTING AGGRESSIVE: Avis seems to be accumulating a lot of attention lately, as it asserts its rental and chauffeured vehicle services.

The global travel community has just named Avis its favored rental vehicle company. Its 40% stake in Carey and foray into South Florida chauffeured markets are giving chauffeured operators fits, since Avis doesn't have to play by the same rules.

Look for coverage on the escalating battle in South Florida on LCT's e-newsletter and future issue of LCT Magazine.

The NLA, the Florida Limousine Association, the West Florida Limousine Association, and the Florida Ground Transportation Associaton have created a strong, united front on tackling this issue that could have unprecedented consequences for passenger safety, regulatory integrity, and future operator business models. More to come in LCT -- online and in print. -- M.R.  

A LIMO TANK? Mercedes-Benz has released a steely limousine fit for the age of terrorism -- or any freeway full of clueless motorists.

The primary selling point obviously is its stalwart security features that can withstand concussive attacks and protect the human cargo within.

Given the latest wrath toward CEOs and investment idiots on Wall Street, chauffeured transportation companies may want to add one of these to their fleets for clients who want to AVOID THIS. -- M.R.

JIM LUFF REPORTS AND RETORTS: LCT's contributing editor and indomitable operator sounds off on his story about pole-driven party buses in the September issue. . .

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What are the most popular green car models these days? Knowing this might help you make fleet decisions and promote green choices to your customers...

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How is it that airlines are losing money now that fuel prices are dropping? Some have set up "hedging" deals, which means they locked in fuel purchases at let's say $110 a barrel and then it dropped to nearly $90 a barrel, even though it had gotten up to $140 a barrel not long ago. There are a few large operators that have set up hedging fuel programs and may also be regretting the seesaw ride fuel prices are taking them on these days.

California's Public Utilities Commission is banning cellphone use by train engineers a week after a Metrolink crash in Los Angeles took 25 lives and badly injured other passengers. The engineer was text messaging that day, though it's not clear yet whether that was the cause of the collision. The PUC also oversees chauffeured transportation. California, like many other states, recently banned the use of hand-held cell phones in cars, requiring drivers to use speaker phones or Bluetooth. Communicating with chauffeurs in California and several other states should be regulated by operators and not so much by state governments.

Here are a few to look at, and stay tuned for an upcoming issue of LCT Magazine, with lots of show photos, and coverage of the first-ever Green Fleet event.

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Are there really as many green limo companies out there as you would assume after searching through the Internet? I've never heard of EnviroCar, a Phoenix-based company that says its offering Priuses and Lexus RX400h SUVs to give passengers "chauffeured hybrid transportation." Nor have I heard of LA-based Econation, which claims that it's created a trusted worldwide network of limousine companies at the request of their Fortune 500 and entertainment industry clientele. Offering green fleet vehicles is becoming more important all the time - you can't go to an industry meeting without hearing operators asking each other what they're doing. But there is a lot of hype out there. We'll have to see where this all goes in the real world.
-Jon LeSage

Hydrogen fuel cell cars are considered the essence of future alternative-fuel vehicles by auto industry analysts, but they are a long ways away for mass production. The Honda FCX Clarity is one of the most watched over hydrogen vehicles, but this USA Today auto analyst thinks the seating is limo like. Hybrids are considered the more available alt-fuel option for the time being. Keep your eyes on fuel-cell vehicles.

New York City Taxi & Limousine Commissioner Matthew Daus (3rd from right) and Sanitation Commissioner John Doherty (left) pose with cast members of the off-Broadway musical "Stomp'" as part of a public service video. And in his newsletter, Daus also updated readers on the 25 MPG rule enforcement for taxis (and soon for black car operators):

"I am also pleased to mention that we have continued to stay in touch with auto manufacturers and that our confidence in the availability of vehicles capable of complying with our new fuel efficiency standards remains high. We are also aware that many taxi operators have heeded our encouragement to plan ahead and have wisely ordered their hybrid-electric vehicles well in advance to ensure a steady and ample supply. Considering the interest that has been demonstrated in this program by other major taxi towns, a number of which have already either passed similar ordinances or are in various planning stages of doing so, I must say that my enthusiasm has only grown as we approach the October 1 effective date."

There's a lot coming up very soon: LCT East at the Mohegan Sun, and then right after that, I'll be flying over to Chicago to attend the first-ever Green Fleet Conference. I'm looking forward to learning more about the fuel and vehicle options that affect operators and will be covering it online and in LCT Magazine. Green Fleet is being put on by Automotive Fleet, a sister publication here at Bobit Business Media. It will mostly be made up of corporate and government fleet managers and auto manufacturers and suppliers promoting their green programs. This should be good - I used to cover that industry and know that fleet managers have been bringing alternative-fuel vehicles into their fleets since the early 1990s and have a lot of experience with every thing you can think about: CNG and LNG, propane, hybrids, hybrid electric, hydrogen fuel cell, ethanol, and in the '90s - methanol. I can't wait - maybe I'll see you there. -- Jon LeSage

Take a look at the new website offered by the U.S. Dept. of Energy, called Fueleconomy.gov. There is a lot of good, useful information from a respected source of transportation fuel trends. Some of the benefits of visiting the site include: comparing new vehicles for purchase by mileage, emissions, and safety ratings; where to buy fuel nearby for the cheapest price; details on alternative-fuel vehicles; tax incentives for purchasing diesel-powered vehicles; and late-breaking news stories. It's a warehouse of information on a subject that's becoming top-of-mind for many operators.

From Sept. 1 to Sept. 30, 2008, Ford Fleet – Limousine & Livery Vehicles is offering the following purchase incentives on 2008 models...

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Gasoline prices are dropping, which is a good trend - the national average prices is $3.68 per gallon according the most current Dept. of Energy data. This is better than $4.50 per gallon, but it's still tough for a lot of ground transportation companies. Chauffeured transportation companies are feeling the pinch - while fuel surcharges have been increasing this year, they're still below where they need to be to cover the real cost of fuel, even as prices have dropped in the last month. Corporate and retail clients may not be thrilled to hear that you're increasing the fuel surcharge from 7% to 10%, but these charges are being increased by every transportation industry.

California Insurance Commissioner Steve Poizner is lobbying the state legislature to support his "pay-as-you-drive" insurance plan, where drivers would pay insurance rates based on how many miles driven per year. The article doesn't mention drivers who go beyond the normal average of 15,000 to 20,000 miles per year in their personal cars. What about a chauffeured transportation vehicle that's running 50,000 or more miles a year? What would that cost compared to insurance rates paid by the industry today? Will transportation companies be considered seperately and be able to negotiate fleet discounts? This has to move through the state legislature, but it sounds like it could go over and be adopted.

GAS GUESSING: Will gasoline prices drop down near $3 a gallon? This could happen, says the Chicago Sun-Times. It may not happen in the near future, and it might go up for awhile, and so on and so on. No one knows for sure. Gas prices were about $2.75 a gallon for quite awhile and started shooting up about a year ago as the world's oil supply tightened like a vise. Let's all hope for the best, and in the meantime, anything that can be done to reduce fuel consumption is a good thing.

Insurance costs are up for limousine operators in New Jersey and other states. The Limousine Associations of New Jersey gave its seal of approval to Livery-sure, an insurance product created by LANJ members Tony Mahon of AJM Insurance Management, Inc. and Brad Post of PA Post. Mahon was originally asked by the association to find an insurance program that could meet the needs of all members. “One of the problems at that point is that we were dealing with a hard market in the insurance industry,” Mahon says. “What was out there was expensive and we wanted to find an insurance program that could somewhat stabilize costs.” The program covers everything: auto liability, physical damage, general liability, property, workers compensation, EPLI, bonding, umbrella, and health and life.

Click here to visit the Livery-sure website. LANJ wants to get the word out to all other state associations and encourages them to set up something similar to help their members get more control over insurance.

Back in 1912, Sixt Rent A Car was founded and started out with limousines. Germany-based Sixt is one of the largest car rental companies in the world, especially in Europe, and not many people know the company offers chauffeured services. Martin Sixt started his company with a limousine and chauffeured clients around himself. In the early days, his clients were British nobility and dollar-rich Americans. The company moved into car rental, which counts for most of its revenue today. (LCT will be covering the car rental/chauffeured transportation industry connections in the October issue.)

We don't mean to bore you with another tire story, but they are kind of important in a vehicle, would you say? Tires are more expensive these days, and the costs of them blowing out or wearing out too fast can be steep. The Tire Industry Association wants vehicle owners to think about how to handle tire repair services effectively.

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Every new car sold by model year 2020 will have some type of hybrid technology, according to a study by the IBM Institute for Business Value. Gas-electric vehicles will be expanding in new product launches soon - 89 different models are expected to be on the market by 2013. Hydrogen fuel cell vehicles are expected to only be a small fraction of the market by 2020, according to the 125 auto industry executives interviewed by IBM for the study. The hydrogen infrastructure isn't expected to be in place anytime soon.

Reducing rolling resistance can increase vehicle fuel economy. Read on for information on how the tire industry is backing Congress' decision to launch a public information program on this topic. The $34 billion tire industry was long divided on the issue.

The Concours d'Elegance in Pebble Beach is usually considered the most pristine, well orchestrated annual display of classic, vintage vehicles fully restored and shown off. This Monterey County Herald news story offers a photo slide show and video, if you're interested. Some of these classics sell for millions of dollars, and get sold for more dollars later. Classic cars have been growing in popularity in this country, and some of our readers have a few in their fleets - perfect for weddings and other special occasions.

If you take a visit to Coachbuilt.com, you'll see a directory of links to every category of coaches you can imagine: limousines, hearses, trolleys, bookmobiles, delivery trucks, etc. This will soon become known as the Encyclopedia of American Coachbuilders and seems to be connected to the Professional Car Society, especially with all the references to vintage vehicle suppliers. Scroll down near the bottom of the website to the Limousine Builders category to find the major limousine industry coach builders.

Demand for buses is expected to increase 5% annually through 2012, according to a new study by the Freedonia Group. Expensive fuel is motivating consumers to ride buses more, especially mass transit systems. Increasing traffic congestion in major metro areas is another growth factor. Limo buses have grown during the past two years - in customer demand and in fleet purchases - and are used for weddings, nights on the town, and also for corporate events. 

Marketing to Americans 50 years and older is becoming more important for every industry. The Baby Boomers are aging and tend to have strong financial resources, and as they move toward retirement, they become concerned about taking care of daily business - like transporting across town. A press release from the American Association of Retired Persons (AARP) raises the issue and lays out a great opportunity to market vanpools, buses, and other transportation options.

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Jim Luff shares research information about using GPS systems as a management tool.

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The price of oil has been coming down lately, as have the prices at gas stations. "Oil has lost more than $28 a barrel since reaching the record less than a month ago as unprecedented fuel costs prompted U.S. consumers to limit spending," according to an article in Bloomberg.com. How long will this last? Is this a temporary market condition - are we moving to the national average of $5 per gallon for gasoline that experts predicted a month ago? Whatever happens, gasoline and diesel prices are not going to drop down to $2.75 per gallon again. Fuel efficiency in fleet vehicles is still a top priority for operators, but even a short term price drop is better than having another week of price spikes.

Jim Luff is looking for answers on how to handle clients when things go bad. This includes cars breaking down, cars being late, getting stuck in traffic, and all the other things that can happen in the industry.

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Leasing fleet vehicles isn't for everyone, and some operators will only purchase instead of lease. There are things to consider in this period of turbulence in the economy and vehicle financing, says the National Vehicle Leasing Association...

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Here's a letter from Connie Ray Montoya, marketing/program manager, Cadillac Professional Vehicles at General Motors. Angela Jurson initiated the CPV program back in 1991 and is now back playing a leading role in the new team.

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North Dakota does the best job maintaining its roads and bridges and New Jersey has the worst-performing, least cost-effective highway system in the nation, according to an annual Reason Foundation study that measures each state's road conditions and expenditures. Massachusetts' roads are the safest; Montana's are the deadliest. Across the country, 24.1% of bridges are deficient or functionally obsolete. The Reason Foundation presented the report to the public, full of state comparison charts, if you're interested.

Most operators buy used fleet vehicles to lower their acquisition costs - Town Cars and Cadillacs, stretch limos, vans, SUVs, and buses. This inspired LCT to start up the Car Consignment Corral at the upcoming LCT Eastern Conference. This will be an outdoor used vehicle display and a chance for operators and dealers to buy and sell. Should be fun, and a good opportunity. And it's another reason to attend the 5th annual LCT East at the popular Mohegan Sun Resort and Casino in Uncasville, Conn.

Jim Luff discusses his recent insurance audit and offers advice on how to prepare for the site inspection.

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You might want to check out Traffic.com, which offers free traffic updates anywhere in the U.S. Find out about your drive time, get directions, and guidance on avoiding traffic jams, collisions, and road construction. You can also read about upcoming events in the area such as concerts, festivals, and sports. Having up-to-the-moment traffic info is essential in this business, and these days Internet access can come through office computers, laptops, cell phones, and PDAs. (And a second web source will be offered later today in LimoLicious on another important topic for daily driving.)

Ford's Limousine & Livery Manager Doug Walczak is sending out a letter to the industry on the "black car" MPG rules in New York City, and a method for changing over Town Cars and not having to only purchase hybrids. His detailed letter is presented here and is valuable for operators to read.

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... you have to take care of your tires. Bad things can happen when this isn't done. Here's a tire tip article you might want to read, or assign staff members to go over, that offers tire purchase and care-taking pointers.

LIMO GREEN: Lotus is working with Jaguar and other firms to develop the "Limo Green" hybrid executive sedan that emits less than 120 grams of carbon dioxide per kilometer (which is not much more than the 104 g/km the Toyota Prius emits). Lotus is also working on hydrogen fuel cell taxis, and is well known for helping Tesla Motors launch the Roadster. The Wired magazine blog network just announced the new green projects.

Most operators get headaches when they think about having their offices inspected by the state highway patrol, public utilities commission, or some other agency. Stardust Cruises, based in Santa Maria, Calif., used this opportunity to put out a press release. Read on for a good example of how/why operators need to put out more company info to the media.

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Hybrids are being checked out by operators for all their financial benefits. The federal government had previously sweetened the pot by offering tax incentives to owners of the vehicles, but that is changing now. The LA Times reported on how tax incentives on popular hybrid vehicles will be going away soon. It's important to weigh and balance everything that goes into your buying decisions.

Ever-increasing gasoline and diesel prices make the public and transportation business owners feel frustrated and powerless on a weekly basis. And being an elected official criticized for not doing anything about the crisis is also a stress machine. A New York Times article lays out the heated argument in Congress. As the story says: "Fourth of July fireworks came early on Capitol Hill."

GREEN WEDDINGS: Operators getting into the green scene might want to see a new web-based publication called Carbon Offsets Daily which has a slogan: "For business leaders to keep current with a fast-moving marketplace." Today there's a link to a New York Times story about a Cambridge, Mass-based travel company called Elevate Destinations that offers eco-friendly honeymoons. It's amazing how much this green trend is spreading out so quickly.

Fleets can reduce harmful greenhouse emissions while lowering operating costs, according to a new paper by Networkcar, a leader in wireless fleet management. The new paper, entitled “Go Green and Save Green,” details the six areas that can significantly reduce fuel consumption and lower air pollution...

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BAD REPORTING: Journalists and numbers tend to be a bad combination, resulting in some egregious errors. The limousine and livery division of Ford Motor Co. recently got hosed by an article in the Financial Post, a Canadian newspaper, on its Lincoln Town Car production. The article, circulated by the CanWest News Service, ended up on LCT's Driving Force e-newsletter last week. Read the straight story below.

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"The failure of the U.S. transportation network to meet the needs of a growing population and economy is already having an impact on everything from safety to the environment, from quality of life to economic growth. We must immediately reform the approach we take for funding, planning, and building infrastructure so that we can keep people and goods moving across the country and around the world." So says Thomas J. Donohue, president and CEO, U.S. Chamber of Commerce. Click here to read his commentary and intense reader reactions.

BRIGHT LIMO FUTURE? Limousine operators with growing revenue usually go to industry shows to look for minibuses, vans, coaches, SUVs, sedans, hybrids, and alternative-fuel vehicles, but not so much for stretch limousines these days. Teenagers going to proms and other kids out for concerts and nights on the town are not too concerned about getting a green car or a corporate bus. They'll take a  party bus, or a super stretch, or a traditional limo as long as it's packed with blasting audio and bright shining video. So maybe stretch limos aren't going to go away for good. As Ed Kahakauwila, president of LA Limousines in Victoria, British Columbia just told a newspaper reporter, "It's still the splurge for kids. Green just doesn't register."

National Public Radio ran a story this week on what impact party buses are having on the prom market. Click here to listen to the story. Reasons why this is happening are given, and interviews with promgoers shed more light on the subject.

You thought rising gas prices was giving you a lot of headaches? Well, how about tire prices also shooting up, starting in June? That seems to be the case, according to the Tire Industry Association. Read what's happening and some tips for making tires last longer.

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Springfield, Mo. is the home of several limousine coach builders - S&R Coach, based nearby in Strafford, is no longer one of them. Read all about how the coach builder shut its doors and has been going through financial/legal conflict with customers, including franchise operators from Racing Limos.

posted @ Tuesday, May 27, 2008 12:08 PM | Comment (0)

New York City operators in the "luxury limousine" category have been very concerned that the 25 mpg rule will apply soon to their category. What does the New York City TLC have to say about it?

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Does gassing up in the morning save you money because of the low AM temperature? What about updating your air filter? Wanna know? Click here to read the CNNMoney.com article.

SUVs are gas guzzlers - popular with chauffeured transportation clients, but they're only willing to pay so much in fuel surcharges. So, the release of the Chevrolet Tahoe Hybrid is getting a lot of attention from operators. Here's a product review that might be worth your attention.

We're getting the word out on the LCT Top 100 Fleets survey. We hope you can fill out the survey by going to this link. Who knows? Your fleet might have grown to the point that it's your first time ever on the list... or you should have been there before. We'll be getting the word out through the mail, Driving Force, and e-blasts, and the results will come out in the August issue of LCT Magazine.

Edmunds.com has released a new study that highlights which hybrid vehicles will end up saving consumers money in the long run...

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DIESEL GETTING MUCH BETTER: Americans used to hate diesel engines, especially back in the 1970s -- they were too loud and fume spraying to be nearly as well loved as they have become in Europe. This will all change dramatically by Dec. 1, 2010, when the EPA requires all diesel fuel sold in the U.S. to meet its Ultra Low Sulfur Diesel requirements. For operators building up their diesel vehicles, especially through buses, this new rule offers relief and something to sell to clients. Visit the Clean Diesel Fuel Alliance website for more information.

Allaire Worldwide Chauffeured Transportation, based in Farmingdale, N.J., and led by president Mike Renehan, is providing a good example to the industry. The company is adding more hybrids to its fleet and using this new logo to get the word out to clients and the community. This lively image should make Allaire stand out more in people's minds, especially those concerned about "green" transportation options, which is definitely a growing trend.

According to Business Travel News, "Two major chauffeured transportation companies are reducing or eliminating fuel surcharges on hybrid vehicles as an incentive to travelers." Click here to read the article.

MAYBACH MAGIC: If your fleet has a Maybach, then you really have mastered the road to premium luxury service. For some tantalizing photos and detailed stats on the Mercedes-Benz Maybach luxury chauffeured sedans, please check out this blog. The reclining seats alone make it a breakthrough in chauffeured transportation.

ARABS LOVE AUDIS: While barely a blip in the U.S. chauffeured vehicle market, the Audi sedans appear to have growing appeal in foreign nations. Such models may become worthwhile options for American operators looking to diversify fleets, enhance efficiencies, and add a touch of European engineering and sophistication to their services. Read about Audi's success among the lucrative chauffeured transportation market in the United Arab Emirates.

RETRO-CHIC CHEAP: For $25,000, you can get a 1981 Ferrari 400 limousine. It's definitely more unique than most other classic limousines. This elegant slice of Italian ingenuity will bring back an era when inflation was high, the 55 mph speed limit was too low, and the socially-conscious among us worried about global cooling and running out of heating oil.

And, yes, the V-12 likely gulps enough gas to get the same MPG as a Boeing 777, but then gas prices in 1981 were either at or slightly ahead of what they are now when adjusted for inflation. Yet everyone kept on driving and surviving.

There likely would be enough retro-hipsters in tuxes who would pay a fuel surcharge on this limo rental in order to experience an evening of James Bondian transportation. So this is an opportunity for an operator to stand out and be cool.

To learn more and see more pix, click here.

-- posted by Martin Romjue

Houston-based Nikko’s Transportation Service earned an industry milestone recently by buying the first ever Cadillac DTS-L sedan.

Nikko’s pre-bought the vehicle before it was displayed in Las Vegas at the 2008 International LCT Show on March 17-19.

“We are thrilled to have DTS-L number one,” said Nick Assolin, President and CEO of Nikko’s.  “These types of purchases strengthen our campaign for the highest customer service a traveler can find. The DTS-L will take our service to new heights and at the same time reinforce our relationship with Cadillac.” 

Nikko’s has a fleet that is made up of 90% GM vehicles.

"This extends the Cadillac Professional Vehicle portfolio into an influential segment of the luxury market,” said Kurt Ghering, marketing manager for the DTS. The DTS-L is being produced along by Cadillac Professional Vehicles and their Cadillac Master Coachbuilders (CMC). The first DTS-L was produced by Springfield, Mo.-based DaBryan, a division of Accubuilt. The vehicle features an extra six inches of legroom, power rear sunshade, vanity flip down mirrors for rear seat passengers, foot rests, directional LED reading lights and XM Radio.

“The DTS-L will become the foundation of our sedan fleet,” Assolin said. “Production of the vehicle is somewhat limited as of now, but we have orders for more and are looking forward to the new experience our clients will have with this vehicle.”

Nikko's was established in 1982 and is a premier worldwide chauffeured service that caters its services to the high end executive and corporate markets worldwide. Information: 1-866-571-5466; www.nikkoslimos.com.

Pictured above: Matt Assolin, vice president of operations; Nick Assolin, President/CEO of Nikko’s Transportation Service at the 2008 International LCT Show

-- posted by Martin Romjue

Before the limousine and chauffeured transportation industry starts spending money en masse on hybrids and ethanol-fueled vehicles, the industry may want to take the long view: What type of vehicle will ultimately be most effective in eliminating the need for fossil fuels, reduce air pollution, and make your company's coffers and surrounding environment greener? A study this week offers insights and encourages prudence. -- posted by Martin Romjue

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By Martin Romjue

The latest addition to our ongoing "Loony Limos" gallery could actually achieve a balance of sorts: beer for fuel; no carbon emissions; and perpetually happy passengers who can exercise during their mobile happy hour(s).

But we wonder if the beer burps and belches are, um, green-friendly? And could the chauffeur effectively double as a server-bartender? We've heard of drinking and driving, but does this limo introduce the challenge of "serving and driving?" Is that even against the law?

Maybe an enterprising entrepreneur could add the Pedal Pub to a vehicle fleet with a modified swivel seat for the chauffeur-kegmaster. This boozer of a limo would do especially well in beachfront communities, and may be a safer, less rowdy alternative to bachelor party pilgrimages in a conventional stretch. You may read more about this Dutch innovation.

By Martin Romjue

. . . For a relaxing freeway breeze awaits. We LCTers have seen a lot of limos, but this one threw us a bit.

The "Hummer for Summer" was spotted March 22 on the Ventura Freeway in L.A.'s San Fernando Valley. We have heard of Hummer limos offering "VIP Rooms" in the rear compartment for those passengers too special to hang with the J-seaters, but a canopied outdoor compartment is a new one for us.

This may add a touch of mobile front-porch elegance in a relaxing ride through the country, but on an L.A. freeway, we can only imagine the noise, the fumes, the commuter glares. And we wonder whether you can remove the canopy to accommodate a BBQ grill? If any of you operate a canopied Hummer, we'd like to hear from you. Please post your comments here at LimoLicious, where chauffeured transportation always gets a bit stretched.

By Martin Romjue

There’s no delaying honeymoon plans with this limo. Just buckle up and you’ll pull up to the hotel in a screeching roar. While the Ferrari limo could at first bust your company’s fleet budget, there are likely enough betrothed hipsters to make it cost-effective for the long haul.

This rocket of a rickshaw would fit into any Extreme Wedding services palette. But caution: While the Ferrari limo may give new meaning to the terms “whirlwind romance” and “roller-coaster marriage,” the belted bucket seats likely will deter any post-nuptial amorous advances at 170 mph.

View the full Ferrari limo gallery

For the controversy, click here.

Some more facts about the fascinating Ferrari:

• The world’s fastest limousine can go from 0 to 60mph in less than six seconds

• It is made from a Ferrari 360 Modena chopped in half and stretched by 9.5ft with a section of hand-built carbon fiber

• It has a top speed of around 166mph - just 17mph less than the standard 183mph Modena

• The 20ft long car - which only seats eight people - is set to claim two Guinness World Records as the fastest limousine and the longest Ferrari

 

By Martin Romjue

Learn all about retro-Communist limo chic by clicking on the link below. This loathsome piece of livery is guaranteed to leave you sprawled across the J-seat with laughter.

No matter how the economy may be challenging your operations, be thankful your fleet does not have one of these – unless of course you have clients who must get to the May Day parade in style.

This Stalinesque stalwart could make a comeback by rolling along with the upcoming spectacle of Fidel’s funeral procession. For added flair, the chauffeur can wear a get-up resembling a Kim Jong-Il drag queen.

See more of the retro nasty limo.

 

 

By Martin Romjue

This Austin-Mini stretch was spotted recently scurrying down a Los Angeles area freeway. We at LCT admit we've never seen nor heard of one, so this itsy-bitsy piece of livery remains a mystery. We can't help but wonder: Would the J-seat be an inflatable pool toy? Does it use a Little Igloo cooler for the mini-bar? Must passengers make do with Dixie cups? Are wedding rentals limited to petite couples?

We could have more fun-size amusement here, but we want to hear from you. Ever seen one? Would you add one to your fleet?

Not everybody is taken to the airport in a Town Car. Luxury sedans have increased in client demand, especially in some of the largest corporate markets like NYC, LA, and Chicago. The rates are higher than other sedans and the clients tend to be corporate execs, celebrities, and business owners.

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Mayor Bloomberg’s speech last week on “green” regulations being implemented in New York City has intensely caught the attention of the chauffeured transportation industry. It’s not clear to the major companies whether they have to comply with these new rules and when that will happen. As for now, this is what we’re hearing about the proposed rules:

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