About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

May 2010 Entries

RIC Update 2: Profiting From The Web

All the money we spent on our new website is finally paying off.

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GEORGIA Update 1: A Golden Lesson

My business partner, Peter, and I were trying to find ways to stay competitive and identify any trends that stood out during the past 12 months of service.

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RIC Update 1: Hummer Running Strong

We don't have many days left in June, July, August, and September for our Hummer H2. So, we are looking to add another Hummer H2 to our fleet.

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BRAD Update 1: Soaked But Not Swamped

Brad is more concerned with long-term effects with some big tourist attractions and local venues including the Grand Ole Opry House, Opry Mills and Opryland Hotel still being underwater and expecting a 2011 reopening.

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BECKY Update 1: Buying new cars, Finding chauffeurs

Business overall is going very well; people are spending again. Proms are crazy

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GEORGIA BERG: Business Up Down Under

Georgia answers phone calls from Australia in her “virtual office” located in San Diego. Through Vonage, the Australian customers don’t even know they are placing a reservation in the U.S.

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BRAD GREGORY: More Than A Side Business

With no previous experience, Brad began to think of limousines as a side business he could run to provide service for a 1938 theater he was restoring with his family.

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BECKY LARAMEE: Juggling Jobs

Becky recently hired a Spanish speaking chauffeur that helps market specifically to the Latino community, generating more business and pushing the company’s revenue by two more digits to the left of the comma!

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RICARDO GARZA: Stretching Revenues

Ric, as he is known to friends, is 45 years old, married and a proud parent of two boys and one girl. He spent many years working in the Houston Mayor’s office. Two years ago he took a leap and started R&R Limousine Service

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DEBORAH TALBOTT: Striving For Good Service

After spending 20 years as a purchasing director, Debbie, 44, found herself as an unemployed victim of the economy. She launched American Elegance Limousine out of her house

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LCT GREAT LIMO RACE GOES LIVE!

Welcome to the LCT GREAT LIMO RACE BLOG, a chance to track, comment on, and interact with our five operator contestants.

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