A BLOG ABOUT FIVE NEW OPERATORS BUILDING THEIR BUSINESSES
Welcome to our blog. At the 2010 International LCT Show in Las Vegas, five operators were selected to be chronicled as they grew their businesses. While technically, neither a race or competition, each operator had less than two years in the industry. One player operates her business in Australia giving the race a global flavor. LCT first introduced and reported about the five contestants in the March/April issue, and already has an update in the works for the June/July issue. This blog will keep race followers informed of developments beyond what's reported in print.
Jumping into the livery industry is a daunting task. Unlike most mom and pop businesses, there are huge investments in vehicles. The vehicles require marketing to a unique segment of society to build sales. There are numerous regulatory agencies to comply with and the ongoing expense of maintaining a fleet of cars as well as managing employees to drive the vehicles. All of this requires planning and executing new programs in training, marketing, accounting, and a host of other things.
Feel free to comment here, ask our players questions, make suggestions and interact with them on this blog. For our first series of posts, I will briefly update you on the players and what is going on in their respective lives. Who knows, they might drop a comment themselves and are welcome to do so.
— Jim Luff, LCT Contributing Editor