About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

June 2010 Entries

BECKY Update 3: A Wild Ride Of A Month

This month, we had to pay sales tax on our new Tiffany 10-passenger limousine —$1,750, ouch!!!

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RIC Update 4: Summer Heats Up On Many Fronts

In this environment, for every person that doesn't want to work, there are probably 20 that would just like an opportunity to prove themselves.

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DEBBIE Update 2: Honoring Those Who Serve

Our foundation reaches out to our soldiers coming home from war in an effort to commemorate and celebrate their lives.

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RIC Update 3: Big May Sales Boost

We purchased Limo Anywhere as our operating software system — it is awesome! This is a big step up for us. It is going to cut back on redundancy.

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DEBBIE Update 1: 1Q = First Year

We were not as busy with proms this year as we had hoped. However, the wedding business made up for the lack thereof.

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GEORGIA Update 2: Wandering The Web

Who knew you had to be a rocket scientist just to have a functional web site?

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BECKY Update 2: Lower Fuel Bills, Minor Setback

We are looking to add another chauffeur and a part-time person in the office to answer the phones with the main emphasis on sales, sales, sales.

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BRAD Update 2: Blockbuster Prom Season

I never in my wildest dreams would have believed how well prom season would have gone.

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