About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

July 2010 Entries

RIC Update 5: Latinos Prove To Be Big Limo Market

OPPORTUNITY: The Latino population is growing at a very fast pace and most are under the age of 18.

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BECKY Update 4: Nothing Terrible About Turning 2

JUNE was such a sweet and sour month for us.

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DEBBIE Update 3: Newlywed Runs Bring Back Memories

So many new beginnings set out with great joy and wonderful expectations! As chauffeurs we have the opportunity to make their day the most spectacular day of their lives.

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GEORGIA Update 3: 19% Of Last Year's Gross On Day 1!

WINTER CHALLENGE, DOWN UNDER: It’s tough competition out there. We have to stay focused and keep our eye on the prize: Growing our business.

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BRAD Update 3: Big July, Slow August

SUMMER CHALLENGE: We are trying to offer some special packages and start a customer referral program.

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