We made it passed our first anniversary despite a tough economy. Sales rose this year overall, and we brewed up a new money-making idea for Halloween.
Well, October started out a little slow so I was trying to think of a couple ways to generate some extra income. I was driving through town one afternoon and noticed a sign for a Haunted House. I really didn’t think much about it until I saw another sign, and then another. Then it hit me! With all the haunted attractions in the area, why not offer a limousine package?
I contacted a few of the haunted attraction owners, and they were more than willing to help. So for the last few weeks we have been doing Friday and Saturday night trips to Haunted Houses. We take 10-14 people on a six-hour haunted adventure. The houses offer us advanced sale discounted rate tickets and reserve us a set time to be at each house. No waiting in line; we arrive, go through the haunt, and then on to our next adventure. We even play scary movies in the car and do some minor haunted decorations inside the vehicle. It has been terrific for all parties involved. It’s not your average use for a limousine, but sometimes you have to think outside of the box. . . . .
September marked our first-year milestone. Despite the economy and a few hard hits by Mother Nature, we survived. Our actual anniversary was in August, and sales were up 35%. I hope the market keeps going. We look forward to the rest of this year.
So far, the brides have been really good to us. We got a new contract last week that was previously held by the same limousine company for 10 years. We have been doing several bridal reviews by donating cars. While we get no revenue for the show, we make the donation back on the bookings. If you are asked to donate a car to one of these events, I would encourage you to do so, especially if you are the exclusive limousine provider for the event. That is our big push when we are approached. We are working on our Holiday Lights package now. This was big for us last year, and it is a great way to get a little revenue boost during the holiday season. Best of luck to everyone in the last quarter as we all approach the finish line on the great race.
| posted on Friday, October 29, 2010 10:42 AM