About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

March 2011 Entries

GEORGIA Update 9: Networking Pays Off

GEORGIA BERG: I had a fellow operator come up to me and say he had been in the same seminar and wanted get more information about our service in Perth. By just attending one seminar and sharing a tip, I developed a new contact. . .

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RIC Update 12: Advancing Strategic Plan

RICARDO GARZA: Our main goal for 2011 is to continue to implement the strategic marketing plan we used to achieve 50% growth in 2010. . .

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BECKY Update 8: LCT Show Helps Biz

BECKY LARAMEE: All Points Limousine has big goals this year and we are well on our way to accomplishing them. . .

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DEBBIE Update 6: Sales Double In Second Year

DEBBIE TALBOTT: We came out of the gates in full swing with 19 booked weddings from our first bridal show of the year in January. . .

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BRAD Update 6: 2011 Off To Strong Start

BRAD GREGORY: The first quarter of the year has begun better than expected. . .

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