About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

<< BRAD Update 6: 2011 Off To Strong Start | Home | BECKY Update 8: LCT Show Helps Biz >>

DEBBIE Update 6: Sales Double In Second Year

Hello Limo Racers,
 
Business has gone very well in spite of the slow holiday season. We came out of the gates in full swing with 19 booked weddings from our first bridal show of the year in January. American Elegance Limousines, Ltd. just celebrated its second year in business as a start-up company, and our sales for the second year doubled. I fully anticipate another major growth over last year as our reputation continues to build and word of mouth advertising is by far our bestseller. Our customers keep promoting us and use us time after time.

Our corporate business has dropped significantly due to locals who are willing to slash our pricing. But I recognize our sometime corporate clientele are looking for cost savings and in many cases are giving up a high level of professionalism and service. I will continue to stay in touch with them as I believe they will need our level of service again someday. Meanwhile, we will continue to remain focused on our core business with weddings and of course our outreach to our veterans returning from war through our foundation.
  
Thank you for your understanding and patience! I will continue to stay in touch. 
Blessings to you and yours!
 
Debbie Talbott
New London, Ohio
Print | posted on Monday, March 14, 2011 11:34 AM
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