LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

• Becky Laramee
• Brad Gregory
• Deborah Talbott
• Georgia Berg
• Jim Luff -- Host
• Ricardo Garza

• August, 2011 (4)
• July, 2011 (3)
• May, 2011 (3)
• March, 2011 (5)
• January, 2011 (7)
• November, 2010 (1)
• October, 2010 (4)
• August, 2010 (6)
• July, 2010 (5)
• June, 2010 (8)
• May, 2010 (11)

Hello Limo Racers!

Our main goal for 2011 is to continue to implement the strategic marketing plan we used to achieve 50% growth in 2010

Our plan includes:

• Networking, networking, networking — Hispanic organizations, Chambers of Commerce, limousine associations, affiliates, etc.
• Internet campaign — Search engine optimization, website placement, social media, etc.
• Bridal shows — Wedding Showcase, Bridal Extravaganza Show, Wedding & Quinceaneras Expo, etc.
• Print media — Wedding & Quinceanera Magazine, Perfect Party Planner Guide, etc.
• Mail-out, email, phone campaign — Brides and Quinceaners registered at the bridal & quince shows.
• Lead generation campaigns — Multiple sources

In addition to the marketing campaign listed above, we are targeting the night scene in the greater Houston area to cross promote. We recently added three members to our team who are highly experienced in marketing for the limousine industry. Our marketing team will increase our presence in several niche markets. I flew to Chicago recently to close on a really sweet deal. It's a surprise, so I will provide details in future postings.

I hope everyone has successful 2011

Ric Garza
R&R Limousine Service, LLC

Houston, Texas