All Points is extremely busy. Our weekends are just crazy. It is hard to fit the weddings in with all the prom bookings. What are brides thinking getting married on a prom night?
We added a fuel surcharge for the first time. Our clients are taking it quite well. We are still struggling with finding drivers that are the right fit for our team. Another ongoing challenge is marketing. Where do we spend our time and money to get the biggest bang for our dollar? We had to get each of our drivers a badge for Logan International Airportt issued by TSA. This process was cumbersome and very time consuming.
I have hired a business coach to help fit all the puzzle pieces together to create the big picture. I gather all available knowledge, but that does not give me power. It is the use of that knowledge that gives me power over the future of my business. Moving forward, I will be gathering more marketing information from other successful operators in my region and creating a targeted marketing campaign.
We were right on the mark with our February numbers. We exceeded our budget by 4%. Revenue was up 23% and net profit increased by 40%. The nice thing we are seeing is our price per job is increasing.
March revenues were through the roof. We exceeded our budget by 25% with revenues increasing by 37%. But then April came and we only gained 21% in revenue and we had forecasted a 30% increase. April was a funny month with a quiet spell. This is such a crazy, unpredictable business.
My baby boy will be graduating from a trade high school in June with a plumbing certificate, and our daughter just told us she is looking at graduate schools in London. Life happens to you quickly, so pay attention.
Best wishes to all for wedding season!!
ALL POINTS LIMOUSINE
| posted on Monday, May 16, 2011 11:35 AM