About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more


Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

RIC Update 14: Good Times Getting Better

A lot to report during the last quarter on many fronts. . .
Outstanding sales
R&R Limousine Service had an outstanding June with sales up 65.8% compared to June 2010. We did a lot of graduations, weddings, Quinceaneras, birthday parties, nights out, bachelor parties, and airport transfers. We even did a Funeral and our party bus was hired all night for the Gay Pride Parade.
Our sales increased by 36% in April compared to April 2010, but saw our biggest jump so far in May, with sales up a whopping 107.5%. We worked many Proms in April and May but we also did weddings, Quinceaneras, birthday parties, concerts and bachelorette parties. We are extremely happy with this outcome, but even moreso because the economy is looking much better than it did the previous year.
Hot summer
More recently, we received  a big order to provide transportation to the artists participating in the Colombian Venezuela Festival 2011. Transportation started on July 14 and ends on July 18. I met the person that contacted us about the job at a Hispanic Chamber Networking Breakfast.

Texas has been on a drought for a while and the heat is crazy! The side door of our limo bus wasn't working properly, so I took it to my friends at Texas Bus Sale and they replaced the auxiliary battery and silinoid. The light system in our Hummer H2 Limo wasn't working like it should, so we replaced the auxiliary battery, and it worked for a while. We took it to Texas Bus Sale and they replaced the auxiliary alternator and silinoid.
We started our vacation by attending a MANA concert (Mexican Rock band); my wife and I love their music. We had one of our limos drop us off and pick us up. It was pretty awesome and a perfect way to release some stress.
The next day we drove to South Padre Island, where we spent Fourth of July. We had a lot of fun in the sun! From there, we went to visit the shrine of la Virgen de San Juan where we attended Mass and we lit some candles for our families. We visited with some relatives and then we came home.
SEO and social success
Our SEO person is doing an awesome job. We are in the first pages of the major search engines for the most used keywords in our industry. Our social media marketing is really paying-off and we finally pulled the plug on Limos.com.
New vehicles
We have a new local affiliate, Blackhorse Limos. They have a Cadillac Escalade and several Lincoln Town Car (120”) limousines. We plan to replace our 2008 Suburban with a stretch SUV Limo.
Wedding business bliss
We attended the Bridal Marketing Boot Camp on Wednesday, June 8. Some of the main topics were:
  • Discover innovative strategies for turning a bride into a customer and learn dozens of practical, cost effective ideas that you can use immediately.
  • What makes selling to a bride different than selling to anyone else?
  • What are the most effective ways to reach her?
  • In today's economy, how can you make the most of every advertising dollar?
We are exhibiting our new limo party bus at the Weddings and Quinceaneras Expo on July 24, and gearing up for the Houston Wedding Showcase on Aug. 27.
Ric Garza
R&R Limousine Service, LLC
Print | posted on Thursday, July 14, 2011 5:26 PM
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