About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

Ricardo Garza

RIC Rides Off With Lifelong Connections

RIC Garza made the most of every challenge the race threw his way. It's just the beginning.

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RIC Update 14: Good Times Getting Better

RICARDO GARZA: A final Great Limo Race Blog update concludes with a positive message of success and hope.

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RIC Update 13: Biz Picks Up BIG Time

A great deal on a new limo bus and plenty of big events keep us driving upward this year. . .

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RIC Update 12: Advancing Strategic Plan

RICARDO GARZA: Our main goal for 2011 is to continue to implement the strategic marketing plan we used to achieve 50% growth in 2010. . .

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RIC Update 11: Special Events Drive 50% Growth

We had an outstanding November with double the amount of school dances, wedding, Quinceaneras, compared to the previous year. . .

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RIC Update 10: Local Guide Yields Big Promo Opp

Ric Garza jumps at the chance to promote luxury transportation service in a local party planning guide.

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RIC Update 9: Mining New Biz & Making Connections

BLOOMIN' RECOVERY: Sales are up 63% September over September. . .

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RIC Update 8: Working The Wedding Scene

It was awesome to see how many brides are getting married in the near future.

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RIC Update 7: Shuffling Affiliates

Experiencing the best and worst of affiliates. . .

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RIC Update 6: June Sales Double

RIC GARZA's SUMMER: A beautiful vacation and a booming business. . .

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RIC Update 5: Latinos Prove To Be Big Limo Market

OPPORTUNITY: The Latino population is growing at a very fast pace and most are under the age of 18.

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RIC Update 4: Summer Heats Up On Many Fronts

In this environment, for every person that doesn't want to work, there are probably 20 that would just like an opportunity to prove themselves.

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RIC Update 3: Big May Sales Boost

We purchased Limo Anywhere as our operating software system — it is awesome! This is a big step up for us. It is going to cut back on redundancy.

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RIC Update 2: Profiting From The Web

All the money we spent on our new website is finally paying off.

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RIC Update 1: Hummer Running Strong

We don't have many days left in June, July, August, and September for our Hummer H2. So, we are looking to add another Hummer H2 to our fleet.

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RICARDO GARZA: Stretching Revenues

Ric, as he is known to friends, is 45 years old, married and a proud parent of two boys and one girl. He spent many years working in the Houston Mayor’s office. Two years ago he took a leap and started R&R Limousine Service

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