About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

Becky Laramee

BECKY Says Goodbye To Race Of A Lifetime

See the long thank you list from contestant Becky Laramee who boosted her business since starting it during the Great Recession.

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BECKY Update 10: Up, Down, Up, Surging Forward

BECKY LARAMEE: A yo-yo revenue quarter yields to a steady season that brings new business insights, new vehicles, and pursuit of the wedding market.

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BECKY Update 9: Numbers Go Up

SPRING 2011: Our weekends are just crazy. It is hard to fit the weddings in with all the prom bookings. What are brides thinking getting married on a prom night?

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BECKY Update 8: LCT Show Helps Biz

BECKY LARAMEE: All Points Limousine has big goals this year and we are well on our way to accomplishing them. . .

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BECKY Update 7: 2010 Nets Profits, Publicity

With 2010 coming to a close, the New Year holds promise for great success. . .

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BECKY Update 6: Time To Fire The Marketer

After a bad experience with a hired marketing firm, Limo Racer BECKY Laramee is making sure the next one has measurable short- and long-term goals spelled out.

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BECKY Update 5: Thriving In Autumn

Sales are up, networking bears fruit, marketing looks good, but hiring brings some trouble.

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BECKY Update 5: Trouble Finding Staff

It seems that no one needs a job. Then the few folks who do apply don’t own a tie. . .

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BECKY Update 4: Nothing Terrible About Turning 2

JUNE was such a sweet and sour month for us.

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BECKY Update 3: A Wild Ride Of A Month

This month, we had to pay sales tax on our new Tiffany 10-passenger limousine —$1,750, ouch!!!

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BECKY Update 2: Lower Fuel Bills, Minor Setback

We are looking to add another chauffeur and a part-time person in the office to answer the phones with the main emphasis on sales, sales, sales.

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BECKY Update 1: Buying new cars, Finding chauffeurs

Business overall is going very well; people are spending again. Proms are crazy

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BECKY LARAMEE: Juggling Jobs

Becky recently hired a Spanish speaking chauffeur that helps market specifically to the Latino community, generating more business and pushing the company’s revenue by two more digits to the left of the comma!

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