About LCT's The Great Limo Race

LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Players

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Race Referee

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

Brad Gregory

BRAD Update 6: 2011 Off To Strong Start

BRAD GREGORY: The first quarter of the year has begun better than expected. . .

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BRAD Update 5: Making It A Happy Halloween

We made it passed our first anniversary despite a tough economy. Sales rose this year overall, and we brewed up a new money-making idea for Halloween.

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BRAD Update 4: Busy Summer

It appears as if those “party” runs to downtown Nashville are picking up.

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BRAD Update 3: Big July, Slow August

SUMMER CHALLENGE: We are trying to offer some special packages and start a customer referral program.

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BRAD Update 2: Blockbuster Prom Season

I never in my wildest dreams would have believed how well prom season would have gone.

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BRAD Update 1: Soaked But Not Swamped

Brad is more concerned with long-term effects with some big tourist attractions and local venues including the Grand Ole Opry House, Opry Mills and Opryland Hotel still being underwater and expecting a 2011 reopening.

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BRAD GREGORY: More Than A Side Business

With no previous experience, Brad began to think of limousines as a side business he could run to provide service for a 1938 theater he was restoring with his family.

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