LCT will be comparing how five operators with less than two years in the industry build their success, including the challenges, failures, and achievements. Read more

Deborah Talbott

Debbie is a former purchasing director who after 20 years found herself unemployed in a recession. She immediately launched her new business from home starting with a single 120-inch stretch limousine and has since added a Lincoln Town Car Executive L to the fleet. Read more

Ricardo Garza

Ric, as he is known to friends, is 45 years old, married, and a proud parent of two boys and one girl. He holds a bachelor's degree in political science and spent many years working in the Houston Mayor’s Office as a certified conflict mediator and business developer. Read more

Becky Laramee

Along with her brother, John, Becky bought All Points Limousine in 2008. Their mother had spent time in the motorcoach and travel industry and had retired, but wasn’t quite ready for retirement. Needless to say, mother Bonnie is the office manager. Read more

Brad Gregory

Brad bought a 25-year-old limousine service in 2009 from a retiring owner. The company is located between Nashville, Tenn. and Bowling Green, Ky. He had no previous experience in the industry, working for the past decade for an automotive company. Read more

Georgia Berg

In July 2007, at the age of 44, Georgia became a long-distance business partner with her longtime Australian friend, Peter Smith. They met by chance while vacationing in Hawaii in 1993. During a 2003 visit to the U.S., Smith saw a Ford Excursion limousine and vowed to bring the first one to Australia. Read more

Jim Luff

LCT Contributing Editor Jim Luff is an operator from Bakersfield, Calif. After working as a chauffeur in the early 1990s, he joined The Limousine Scene in 1993 as general manager and later became a partner in the business. Read more

• Becky Laramee
• Brad Gregory
• Deborah Talbott
• Georgia Berg
• Jim Luff -- Host
• Ricardo Garza

• August, 2011 (4)
• July, 2011 (3)
• May, 2011 (3)
• March, 2011 (5)
• January, 2011 (7)
• November, 2010 (1)
• October, 2010 (4)
• August, 2010 (6)
• July, 2010 (5)
• June, 2010 (8)
• May, 2010 (11)

Australian contestant ends 18-month journey on a high point.

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GEORGIA BERG: The bookings dry up as winter hits and the local limousine market implodes.

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GEORGIA BERG: Thank goodness for A/C units in the Australian heat. . .

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GEORGIA BERG: I had a fellow operator come up to me and say he had been in the same seminar and wanted get more information about our service in Perth. By just attending one seminar and sharing a tip, I developed a new contact. . .

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MANY LESSONS LEARNED: Now we are trying to figure out how to stay competitive in a situation that we have no control over. We welcome any advice from readers who may have gone through the same thing. . .

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Down Under but never down Limo Racer Georgia Berg rallies forth with a top-notch, engaging web site.

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Limo Racer Georgia Berg got a crude lesson in cutthroat tactics among local operators in recent months.

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A disreputable contractor and a lull in client calls enable Georgia Berg to do more networking.

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A challenging winter down under and an insightful lesson on advertising. . .

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WINTER CHALLENGE, DOWN UNDER: It’s tough competition out there. We have to stay focused and keep our eye on the prize: Growing our business.

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Who knew you had to be a rocket scientist just to have a functional web site?

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My business partner, Peter, and I were trying to find ways to stay competitive and identify any trends that stood out during the past 12 months of service.

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Georgia answers phone calls from Australia in her “virtual office” located in San Diego. Through Vonage, the Australian customers don’t even know they are placing a reservation in the U.S.

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